Episode 54 – Writing with Noble Purpose with Lisa Earle McLeod

Episode 54 - Writing with Noble Purpose with Lisa Earle McLeod

‘Noble embodies what we’re trying to do here because it is about being in the service of others but in this case in business… Noble Purpose is about the impact you have on customers.’ Or, in this case, readers. Lisa Earle McLeod writes from two key drivers: frustration and passion. Her…

Continue reading

Episode 53 – The Portfolio Penguin view with Adrian Zackheim

The Portfolio Penguin view with Adrian Zackheim

‘There’s an awful lot of talk about platform in the media business these days,’ admits Adrian Zackheim, the founder of Portfolio, Penguin’s prestigious business book list. ‘It’s an obvious strategy for publishers to seek out people with pre-existing platforms and attempt to extend them, [but] one of the attractions of…

Continue reading

Episode 52 – Writing without the Fuss with Lucy McCarraher

Episode 52 - Writing without the fuss by Lucy McCarraher

How to Write Your Book Without the Fuss is just a brilliant title. And Lucy McCarraher is equally brilliant. Cofounder of Rethink press and the ‘Publish’ mentor for Daniel Priestly’s Key Person of Influence programme, she uses the WRITER model to support her clients through the process and sets it out in…

Continue reading

Episode 50 – The Best Bits

Episode 50 - The Best Bits

It’s The Extraordinary Business Book Club’s half-century episode! And we’re celebrating with an extraordinary selection of Best Bits from episodes 41-49: Michael E. Gerber on creating a legacy David Taylor on being the best you Martin Goodyer on the single strong idea Heather McGowan on visualizing information Emma Serlin on the psychology…

Continue reading

Episode 48 – Writing with the Crowd with Guy Kawasaki

Episode 48 - Writing with the Crowd with Guy Kawasaki

‘I don’t think many authors would put themselves through what I put myself through. How many authors are confident enough or stupid enough to send their manuscript to a thousand people who they have no idea who they are, and just say, “Okay, just tell me what you don’t like.”‘…

Continue reading

Episode 47 – The Communication Equation with Emma Serlin

Episode 47 - The Communication Equation

When Emma Serlin founded the London Speech Workshop, she came at the science of effective communication from two perspectives: her professsional background in the theatre as an actor and director, and her academic background in psychology. The result is a powerful theory and practice of communication – The Communication Equation. At its…

Continue reading

Episode 45 – Visualising ideas with Heather McGowan

If you’re struggling to write your book, here’s an idea: try drawing it instead. That’s how Heather McGowan, academic entrepreneur and futurist, gets started. ‘I don’t usually start writing anything. I start drawing a lot of things. My starting process is: how would I put this on a single page…

Continue reading