Episode 139 – Being the champion of your book with Pete Williams

Episode 139 - Being the champion of your book with Pete Williams

Writing a great book is a good start. But it’s only a start. After that comes the marketing, which is every bit as important as the writing. ‘If you’re not going to be the biggest champion for your book, who is?’ asks Pete Williams. The author of several best-selling books…

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Episode 138 – Talking out the book with Elaine Halligan

Episode 138 - Talking out the book with Elaine Halligan

Elaine Halligan has an extraordinary story. Her journey to becoming one of the world’s leading parenting experts began with her own son’s difficulties at school and her determination to do whatever it took to allow the amazing potential she saw in him to flourish. But when it came to writing…

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Episode 137 – Making the Boat Go Faster with Ben Hunt-Davis

Episode 137 - Making the Boat Go Faster with Ben Hunt-Davis

‘While we’re doing one thing, let’s just do it as well as we can and make sure we are spending our time, of which we have so little, let’s spend it wisely.’ Ben Hunt-Davis knows a bit about focus. As part of the ‘Sydney 8’, who revolutionised the approach to…

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Episode 136 – The Leadership Lab with Pippa Malmgren

Episode 136

‘A 20th-century leader was very analytical, it’s all about the drill-down into detail and numbers. But frankly, that did not serve us very well, and that’s partly what led to everybody being blindsided by populism. So we say, in the 21st century, you can do analytical, but you have to…

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Episode 135 – Be More Pirate with Sam Conniff Allende

‘You’ve got to ask yourself what is more important. Is it selling books, or starting a movement?’ Sam Conniff Allende is in the business of movement-making. A young entrepreneur himself, he’s since inspired a generation of young entrepreneurs and hustlers, and when he decided it was time to write a…

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Episode 134 – Real Confidence with Michelle Sales

Episode 134 - Real Confidence with Michelle Sales

‘Now, I look at work and life and what I know in a different way, it’s almost like I’m attuned to looking for opportunities to bring my thinking together and get it out there by way of a book.’ Michelle Sales never thought of herself as a writer. She didn’t even…

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Episode 133 – Ghostwriting and Frankendrafts with Derek Lewis

Episode 133 - Ghostwriting and Frankendrafts with Derek Lewis

‘The first draft of the manuscript is just ugly. There are pieces, and parts, and this part doesn’t match that part. It looks like a Frankenstein monster. And that’s why I call it Frankendraft. It sets that expectation low, that this will be an ugly, ghoulish creation with parts and…

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Episode 132 – Design Your Life with Ayse Birsel

‘When you’re being creative, all you’re trying to do is see the same things differently, and from that, see if you can drive new ideas, solutions and new value.’ Ayse Birsel, multi-award-winning designer, decided to try an experiment. She tried to catch herself being creative and reverse engineer exactly what…

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Episode 131 – An Unforgettable Launch with Michael Brown

Episode 131 - An Unforgettable Launch with Michael Brown

This is a very special episode for lots of reasons. Firstly because it’s shorter than usual. Secondly because much of it was recorded live at one of the most memorable book launches I’ve ever attended. Thirdly because Michael Brown, the author of My Job Isn’t Working: 10 proven ways to…

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Episode 130 – The Best Bits!

Episode 130 - The Best Bits!

A hand-picked selection of treasures from the last few Extraordinary Business Book Club episodes, with the focus on other people – how can they help you write a better book, faster, what impact will your book have on them, and how can you make them care enough to read it…

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