Steve Krug tells it like it is. ‘People don’t read nearly as much of [your book] as you think.’ Painful though it is, he says, much of writing is actually editing: reworking sentences, cutting out fluff, converting long paragraphs to bullet-points, so that you get your point across. Steve used all…
“What separates the successful writers from those who ‘kind of want to’ write,” Bec Evans realised during her time working at a writers’ centre, isn’t talent or even the original idea, important though they are. “What made them successful was their persistence, building that writing habit, and, fundamentally, finishing their projects.”…
You know those business book authors who tell you, ‘Dip in and out, read this book any way you choose’? Andy Cope, founder of Art of Brilliance and author of The Little Book of Emotional Intelligence, is not one of them. “I specifically set this book out so it starts…
Amy Wilkinson pulls off an extraordinary feat with The Creator’s Code: she interviewed 200 top entrepreneurs to discover what had made them successful, then rigorously distilled down her findings into 6 universal skills – the Code. The research, on ‘the biggest data set currently in the entrepreneurship world on high-scale or…
When Patrick Vlaskovits told his dad he was writing a book called Hustle, his father was baffled: ‘Why would you want to write a book about stealing?’ And that’s part of the interesting thing about this book – it’s about giving things a name, or in this case taking back…
New to the Club? Missed a few episodes? Or just want to revisit some of the most mind-tingling insights from recent guests? This is the place to start. A few selected highlights from episodes 21-29, including: Seth Godin on blogging and what writing means to him Joanna Penn on dealing with…
We spend our lives just one click away from the answer to any question, with instant access to entertainment, education, distraction, connection to the hive mind. Our digital culture makes so much possible, but what’s the cost to us? In this episode Tom Chatfield explores the nature of attention and creativity,…
Seth Godin is my hero. Whenever I need an example of a clean, authentic, punchy writing style, he’s the one I turn to. When I’m talking about interesting new publishing models, he’s my go-to guy. It took me quite a while to work up the courage to invite him onto the show.…
When Barbara Gray thought about pulling together the research she’d done over her years as a top-rated equity analyst into a book about the fundamental disruption within the fast-moving market, she asked some friends for advice on publishing. ‘The publishing model is broken, Barb,’ they told her. ‘Sorry.’ She did have…
Giles Colborne is an expert in creating beautiful user experiences, which means making things simple and putting the user first. Writing a book, he says, is no different: You have to have a number of things very clear in your mind. You have to understand, at a very deep level,…
