My personal favourite moments from the last 9 episodes of The Extraordinary Business Book Club. It’s an incredible selection: Daniel Priestley (Key Person of Influence) on making the book work with the business Warren Knight (Think #Digital First) on what it means to be in control of publishing your book Orna Ross (Head of ALLi,…
Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He’s got some fascinating stuff to say about how advertising and marketing are changing, and what it means to be digitally literate, with tips…
‘I’m actually shocked at what writing now means to me relative to what it would have meant before I wrote two books. I used to dread writing… now it’s a way to structure my learning, it’s a place to put my creativity. It’s a place to create a sense of…
Bridget Shine, CEO of the Independent Publishers Guild in the UK, is at the forefront of the revolution taking place in publishing today. In this week’s episode we discuss what it means to be an independent publisher, and from the author’s perspective, what it’s like to be published by an…
Warren Knight isn’t your traditional entrepreneur (whatever that is). He began as a hip hop dancer, and quite simply saw the opportunities that presented themselves at each step and grabbed them with both hands. Today he helps companies around the world transform themselves into digital organisations. His book Think #Digital…
The internet may be international, but is your content? Pam Didner shares the secrets of global content marketing for businesses of all sizes, and reveals the story behind her bestselling book (spoiler alert: she wanted to write a novel but it didn’t work out). She also explains how writing fits…
‘If you want to be a good designer, you don’t really bring an ego to the work, you listen to what people say and you try and design the most customer-centric thing that you can and I’ve tried my best to bring that mentality to writing. A book ultimately is…
While publishing’s been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on content, it’s harder than ever to be a professional journalist. ‘It’s not that people aren’t reading newspapers. It’s just that they’re not paying to read them anymore, so…
‘One of the drawbacks of working in the traditional publishing world is that they’re very, very big on the idea that you need to go out and sell books. I’ve always thought of a book as something that should go out and sell the author, so the reason I write…
‘Creative writing, creative publishing, creative living’ That’s Orna Ross’s byline, and it sums up her empowered approach to life as an independent author. Having ‘won the literary lottery’ and secured a deal with a major publisher, she didn’t expect to get involved in self-publishing. But when she became frustrated with…
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