Episode 64 – Independent Publishing with Helen Kogan

Episode 64 - Independent Publishing with Helen Kogan

Kogan Page is one of the world’s leading business book publishers and one of the last big independents. The company has just celebrated its 50th birthday, and in this episode I talk to MD Helen Kogan – daughter of founder Philip – about what it means to be independent, what commissioning…

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Episode 63 – Storytelling & Reader Experience with Bernadette Jiwa

Episode 63 - Storytelling & Reader Experience with Bernadette Jiwa

‘How can I write books that people will read all the way to the end, they can open at any page and find something interesting or useful or inspiring or actionable, and they’ll come back to again?’ And with that question, Bernadette Jiwa – author of Difference: The one-page method…

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Episode 61 – Messy is Good with Tim Harford

You’ve heard the mantra: ‘Focus!’ You know you need to niche. You understand that multi-tasking is inefficient, and you curse yourself every time your attention wanders from the one thing you know you should be working on. You’re trying to put in place systems and processes to optimise how you work,…

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Episode 59 – Reinventing Publishing with Lou Rosenfeld

Episode 59 - Reinventing Publishing with Lou Rosenfeld

Lou Rosenfeld is in the ideas business. He’s a writer himself, and a speaker and trainer, and now he’s created a distinctive approach to publishing that’s based around ideas – and the community engaged with them – rather than books per se. The publishing company he created – Rosenfeld Media – supports the…

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Episode 58 – How to Have a Good Day with Caroline Webb

Episode 58 - How to Have a Good Day with Caroline Webb

Caroline Webb writes about the everyday, the little things that make a big difference to how we feel: being interrupted, boring meetings, feeling stressed, late-night emails, giving directions to someone who’s lost. So on one level, How to Have a Good Day is an everyday book. What makes it remarkable is…

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Episode 55 – Writing as Thought Leadership with Mark Levy

One of the most common pieces of advice for business book authors – and one that I often repeat myself – is to focus on the reader. What problem do they have, what is it that they’re seeking, what language will resonate with them? That’s important, but it’s not the whole…

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Episode 54 – Writing with Noble Purpose with Lisa Earle McLeod

Episode 54 - Writing with Noble Purpose with Lisa Earle McLeod

‘Noble embodies what we’re trying to do here because it is about being in the service of others but in this case in business… Noble Purpose is about the impact you have on customers.’ Or, in this case, readers. Lisa Earle McLeod writes from two key drivers: frustration and passion. Her…

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