Episode 213 – Watertight Marketing with Bryony Thomas

Episode 213 - Watertight Marketing with Bryony Thomas

‘Anyone who says writing a book is something you can do in 12 weeks or something is just telling people to write a bad book. ‘ It took Bryony Thomas four years to write the first edition of Watertight Marketing (although she did also give birth in that time…), but…

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Episode 212 – The Monday Revolution with David Mansfield

Episode 212 - The Monday Revolution with David Mansfield

David Mansfield has a library of business books at home. Many of them are very good, many include great concepts and strategies. But he kept finding himself asking: ‘How do you apply that to Monday morning?’ And thus was born The Monday Revolution – a rallying call to rethink your…

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Episode 211 – The Simplicity Principle with Julia Hobsbawm

Episode 211 - The Simplicity Principle with Julia Hobsbawm

‘It was actually like falling in love, if I’m honest.’ If you’ve fallen out of love with writing your book and even with your own ideas, this is just the tonic you need. Julia Hobsbawm lucidly talks through the evolution of The Simplicity Principle, with a behind-the-scenes look at the…

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Episode 210 – The Best Bits: Resilience

A slightly unusual Best Bits episode, which is fitting for these unusual times. In the face of uncertainty and anxiety, we’re talking about resilience: what it is, what it looks like in our day-to-day life, and how to build it. Very grateful to my guests for their courage, honesty and…

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Episode 209 – Resilience and writing with Jenny Campbell

What does it mean to be resilient, and how can we become more resilient more often? That is Jenny Campbell’s life work, and her findings at The Research Engine are revelatory. For one thing, your level of resilience isn’t a fixed personality trait – it’s contextual and dynamic. And in…

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Episode 208 – Writing short books with Hassan Osman

Episode 208 - Writing short books with Hassan Osman

‘I’d love to write a book, but I have a full-time job and a family, I just don’t have time.’ If that sounds like you, you need to hear this. Hassan Osman has a demanding full-time job at Cisco and a young family, but he’s written eight (EIGHT!!) books so…

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Episode 207 – Treating your writing like a business

The dictionary defines ‘business’ as ‘work relating to the production, buying, and selling of goods or services.’ So if you’re writing a book that you’re planning to make available for sale, rather than simply writing a manuscript that’s going to stay in your bottom drawer, you’re in business. And thinking…

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Episode 206 – Crazy ideas with Celia Gaze

Episode 206 - Crazy ideas with Celia Gaze

When she decided to quit a good job in the NHS to develop a run-down farm, people thought Celia Gaze was crazy. When business was flagging and her response was to put her father’s old bow tie on a llama and share the snap on social media, they knew it.…

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Episode 205 – Loonshots with Safi Bahcall

What does it take to write the most-recommended business book of the year? Safi Bahcall, author of Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries, talks about learning to write (and rewrite) a business book that matters, and it’s pure gold for anyone…

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