Episode 53 – The Portfolio Penguin view with Adrian Zackheim

The Portfolio Penguin view with Adrian Zackheim

‘There’s an awful lot of talk about platform in the media business these days,’ admits Adrian Zackheim, the founder of Portfolio, Penguin’s prestigious business book list. ‘It’s an obvious strategy for publishers to seek out people with pre-existing platforms and attempt to extend them, [but] one of the attractions of…

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Episode 52 – Writing without the Fuss with Lucy McCarraher

Episode 52 - Writing without the fuss by Lucy McCarraher

How to Write Your Book Without the Fuss is just a brilliant title. And Lucy McCarraher is equally brilliant. Cofounder of Rethink press and the ‘Publish’ mentor for Daniel Priestly’s Key Person of Influence programme, she uses the WRITER model to support her clients through the process and sets it out in…

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Episode 48 – Writing with the Crowd with Guy Kawasaki

Episode 48 - Writing with the Crowd with Guy Kawasaki

‘I don’t think many authors would put themselves through what I put myself through. How many authors are confident enough or stupid enough to send their manuscript to a thousand people who they have no idea who they are, and just say, “Okay, just tell me what you don’t like.”‘…

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Episode 45 – Visualising ideas with Heather McGowan

If you’re struggling to write your book, here’s an idea: try drawing it instead. That’s how Heather McGowan, academic entrepreneur and futurist, gets started. ‘I don’t usually start writing anything. I start drawing a lot of things. My starting process is: how would I put this on a single page…

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Episode 44 – Using stories with Martin Goodyer

‘Anyone can read those things, whether they’ve met me or whether they haven’t and go, “Yeah, that’s about me,” because the stories are relevant to so many people.’ Coaching psychologist Martin Goodyer has a very simple idea he wants to get across to as many people as possible: we can…

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Episode 43 – Book and Platform with Kelly Pietrangeli

Episode 43 - Platform and book with Kelly Pietrangeli

Back in 2012, Kelly Pietrangeli and her friends had a brilliant idea for a book. Project Me was all about helping busy mothers balance their lives with more effective time management, productivity skills and goal-setting, using tools techniques they’d developed for their own lives. They began to write, but then: ‘It…

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