Episode 16 – Watertight Marketing with Bryony Thomas

Bryony Thomas knew exactly what she was doing when she wrote her bestselling book Watertight Marketing: ‘Lots of people write a book and then go, “Now what?” I thought, “What do I want to be? Ah, a book’s a good way of getting there.”‘ What she hadn’t expected was the…

Continue reading

Episode 15 – Wealthbeing with Malcolm Durham

Episode 15 - Wealthbeing with Malcolm Durham

Sometimes you’re not just writing a book, you’re starting a movement. That’s what Malcolm Durham’s aiming for with Wealthbeing, a new way of achieving and measuring success for a more balanced life. The book is the centre, but there’s a whole raft of online and offline services around it. In the process, he…

Continue reading

Episode 14 – The Lean Entrepreneur with Brant Cooper

In this episode I speak to Brant Cooper, author of The Lean Entrepreneur – which was a crowd-funded book – and founder of Moves the Needle, about treating your book as a startup. Brant has some awesome practical examples and advice for business writers on identifying market segments and needs, building…

Continue reading

Episode 13 – The Big Leap with Gay Hendricks

When I first put out the call for recommendations for extraordinary business books, Gay Hendricks’s The Big Leap was one of the titles that just kept coming up. When I read it I understood what all the fuss was about. The two central concepts – the ‘Zone of Genius’ and ‘upper-limiting problems’ – are…

Continue reading

Episode 12 – Making it happen with Melissa Hood

Melissa Hood is one half of The Parent Practice – with partner Elaine Halligan she has just been named one of the top parenting gurus in the UK by The Daily Mail. Her book Real Parenting for Real Kids, published by Practical Inspiration Publishing in April 2016, was described by Carl Honoré as…

Continue reading

EBBC Episode 11 – The Space Within with Michael Neill

EBBC - Episode 11: The Space Within by Michael Neill

The Space Within: Finding your way back home is a very different type of business book. And to be fair, Michael Neill – transformative coach and mentor to CEOs and ‘creative spark plug’ to celebrities, CEOs and royalty – is no ordinary writer. If you’re getting tired of chasing after the…

Continue reading

EBBC Episode 7 – Social Selling with Marcus Woodburn

Something a little different this week. Marcus Woodburn is Vice President, Digital Products at Ingram Content Group, a company at the epicentre of the global book and ebook ecosystem. One of their most recent and most interesting acquisitions is Aer.io (formerly Aerbooks), which enables publishers and authors to sell their books natively…

Continue reading