Episode 380 – All about the Voice

In a sense writing a business book – any book, really – is quintessentially about finding and using your voice. You’re talking across time and space to a reader for a conversation that lasts for hours; admittedly a bit of a one-sided conversation, but it’s not possible to talk to someone for tens of thousands of words without them having a sense of your voice in their head.

So how can you use that voice most effectively? Here’s some advice from some of the best writers in the business books business… 

  • Anne Janzer on what your writer’s voice is and why it matters
  • Dr Lucy Ryan on writing for your reader
  • Catherine Garrod on the holistic nature of the writer’s voice
  • Nicholas Janni on precision and the craft of rewriting
  • Rachel Lawes on caring, not selling
  • Robin Powell on aligning your interests with your readers’
  • Neil Mullarkey on using humour right (and avoiding the wrong kinds…)
  • Richard Hoare on finding a coherent voice with a co-writer
  • Dennis Sherwood on not getting too hung up about it all too soon. 

Listen in, and discover how to take your voice from meh to aMAZing! 


Alison on LinkedIn: https://www.linkedin.com/in/alison-jones-9b09893/

‘Kickstart Your Writing’ Workshop January 2024: https://www.eventbrite.co.uk/e/666359076937

WriteBrained: A 28-day exploratory writing adventure: https://pi-q.learnworlds.com/course?courseid=writebrainedcourse

The Extraordinary Business Book Club on Facebook: https://www.facebook.com/groups/1447064765612358/

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