Episode 28 – Blogging with Seth Godin

Episode 28 - Blogging with Seth Godin

Seth Godin is my hero. Whenever I need an example of a clean, authentic, punchy writing style, he’s the one I turn to. When I’m talking about interesting new publishing models, he’s my go-to guy. It took me quite a while to work up the courage to invite him onto the show.…

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Episode 27 – Ubernomics with Barbara Gray

EBBC Episode 27 - Ubernomics with Barbara Gray

When Barbara Gray thought about pulling together the research she’d done over her years as a top-rated equity analyst into a book about the fundamental disruption within the fast-moving market, she asked some friends for advice on publishing. ‘The publishing model is broken, Barb,’ they told her. ‘Sorry.’ She did have…

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Episode 26 – Simplicity with Giles Colborne

Giles Colborne is an expert in creating beautiful user experiences, which means making things simple and putting the user first. Writing a book, he says, is no different: You have to have a number of things very clear in your mind. You have to understand, at a very deep level,…

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Episode 25 – Million Dollar Women with Julia Pimsleur

Episode 25 - Million Dollar Women with Julia Pimsleur

Julia Pimsleur was angry. The statistics on women’s business success – only 4% of venture capital goes to women-run businesses, and only 3% of all women entrepreneurs ever reach $1m in revenue – appalled her and she thought someone should do something about this. It was something of a shock…

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Episode 24 – Communicating Complex Ideas with Tony Crabbe

As a psychologist, Tony Crabbe was fascinated by our habitual response to the question, ‘How are you?’ ‘Busy.‘ Every conversation and every observation of human behaviour seemed to point to a constant sense of overwhelm, and he saw it in his own life too. ‘I had this growing gnawing sense that…

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Episode 23 – The Author Mindset with Joanna Penn

A landmark episode this, with one of my all-time podcasting/writing heroes, Joanna Penn, who started herThe Creative Penn podcast before the term was even invented. Her new book The Successful Author Mindset brilliantly demystifies the process of writing, and in this episode she shares how she’s overcome her own demons of…

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Episode 22: The New Rules of Publishing with John Bond

Episode 22 - The New Rules of Publishing with John Bond

In this week’s episode I chat to John Bond, former MD of Press Books at HarperCollins and founder of Whitefox, which provides publishing services to authors and publishers, about how publishing has changed over the last few years, where it’s going, and what that means for authors. ‘Writers are getting…

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Episode 21 – Virtual Leadership with Penny Pullan

EBBC Episode 21 - Penny Pullan

This week’s guest is Dr Penny Pullan, author of Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams, and one of the winners of my recent 10-day Business Book Proposal Challenge! Penny describes how she fell first into the world of virtual working and then into…

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Episode 20 – The Best Bits

The Extraordinary Business Book Club is 20 episodes old! To celebrate, this is a ‘best bits’ compilation, with some of my personal favourite clips from the interviews so far. From structure with Michael Bhaskar and Karen Williams, through the marketing funnel with Bryony Thomas, lean author/entrepreneurship with Brant Cooper, and metaphor with…

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Episode 19 – Ghostwriting with Ginny Carter

EBBC Episode 19 - Ghostwriting with Ginny Carter

In this week’s episode I’m joined by The Author Maker Ginny Carter, book coach and ghostwriter. We talk about why the ‘bestseller’ label can be a vanity metric, how to streamline your book and your marketing, and what Ikea furniture can teach us about ghostwriting. Alison :            I’m here today with…

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