Episode 48 – Writing with the Crowd with Guy Kawasaki

Episode 48 - Writing with the Crowd with Guy Kawasaki

‘I don’t think many authors would put themselves through what I put myself through. How many authors are confident enough or stupid enough to send their manuscript to a thousand people who they have no idea who they are, and just say, “Okay, just tell me what you don’t like.”‘…

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Episode 47 – The Communication Equation with Emma Serlin

Episode 47 - The Communication Equation

When Emma Serlin founded the London Speech Workshop, she came at the science of effective communication from two perspectives: her professsional background in the theatre as an actor and director, and her academic background in psychology. The result is a powerful theory and practice of communication – The Communication Equation. At its…

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Episode 46 – Crowdfunding with Scott Pack

Episode 46 - Crowdfunding with Scott Pack

One of the many opportunities open to authors today is the chance to crowdfund their book: to whip up enthusiasm for the project and get friends, relatives, ex-girlfriends (yes, really) and total strangers who want to see this book happen put their hands in their pockets and pledge to support…

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Episode 45 – Visualising ideas with Heather McGowan

If you’re struggling to write your book, here’s an idea: try drawing it instead. That’s how Heather McGowan, academic entrepreneur and futurist, gets started. ‘I don’t usually start writing anything. I start drawing a lot of things. My starting process is: how would I put this on a single page…

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Episode 44 – Using stories with Martin Goodyer

‘Anyone can read those things, whether they’ve met me or whether they haven’t and go, “Yeah, that’s about me,” because the stories are relevant to so many people.’ Coaching psychologist Martin Goodyer has a very simple idea he wants to get across to as many people as possible: we can…

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Episode 43 – Book and Platform with Kelly Pietrangeli

Episode 43 - Platform and book with Kelly Pietrangeli

Back in 2012, Kelly Pietrangeli and her friends had a brilliant idea for a book. Project Me was all about helping busy mothers balance their lives with more effective time management, productivity skills and goal-setting, using tools techniques they’d developed for their own lives. They began to write, but then: ‘It…

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Episode 41 – Beyond the E-Myth with Michael E. Gerber

Episode 41 - Beyond the E-Myth with Michael E. Gerber

One of the first episodes of The Extraordinary Business Book Club podcast featured an interview with Michael E. Gerber talking about one of the most extraordinary business books of all time – The E-Myth Revisited. So it feels very appropriate that we end 2016 with Michael talking about his new book, Beyond…

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Episode 40 – The Best Bits

Episode 40 - The Best Bits

New to the Club? Missed a few episodes? Or just want to revisit some of the most mind-tingling insights from recent guests? This is the place to start. A few selected highlights from episodes 31-39, including: Bec Evans of WriteTrack on establishing your writing habit (may or may not involve champagne) Productivity…

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Episode 39 – The Curve with Nicholas Lovell

You know about the Curve, even if you don’t think of it in those terms. You’ve noticed how successful businesses have been developing offerings at a wide variety of price points, and how they’ve been focusing particularly on giving stuff away in order to get people’s attention and engagement. You…

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