Episode 39 – The Curve with Nicholas Lovell

You know about the Curve, even if you don’t think of it in those terms. You’ve noticed how successful businesses have been developing offerings at a wide variety of price points, and how they’ve been focusing particularly on giving stuff away in order to get people’s attention and engagement. You…

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Episode 38 – How to be Really Productive with Grace Marshall

Episode 38 - How to be Really Productive with Grace Marshall

I’m fed up with saying, ‘I haven’t got enough time. I want to have a different conversation about time.’ Grace Marshall was naturally disorganised, but also incurably impatient. She therefore decided the only way to make sure she was able to develop her business while raising a young family was…

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Episode 37 – Personal Branding with Robin Waite

EBBC Episode 37

Robin Waite was a web designer who got increasingly frustrated with clients who only thought about websites. He understood, although they didn’t, that your website is only part of your online strategy and your personal brand. Online Business Startup was written out of frustration, but the result was the transformation of…

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Episode 36 – The Membership Economy with Robbie Kellman Baxter

In business today it’s personal. Across every sector, businesses are shifting their emphasis from the transaction to the relationship, from simple communication to community. Membership, says Robbie Kellman Baxter, is a transformational trend. In this episode we talk about the implications of that trend, but we also explore Robbie’s own approach to writing…

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Episode 35 – Don’t Make Me Think with Steve Krug

Episode 35 - Don't Make Me Think with Steve Krug

Steve Krug tells it like it is. ‘People don’t read nearly as much of [your book] as you think.’ Painful though it is, he says, much of writing is actually editing: reworking sentences, cutting out fluff, converting long paragraphs to bullet-points, so that you get your point across. Steve used all…

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Episode 34 – The Writing Habit with Rebecca Evans

Episode 34 - The Writing Habit with Rebecca Evans

“What separates the successful writers from those who ‘kind of want to’ write,” Bec Evans realised during her time working at a writers’ centre, isn’t talent or even the original idea, important though they are. “What made them successful was their persistence, building that writing habit, and, fundamentally, finishing their projects.”…

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Episode 32 – The Creator’s Code with Amy Wilkinson

Episode 32 - The Creator's Code with Amy Wilkinson

Amy Wilkinson pulls off an extraordinary feat with The Creator’s Code: she interviewed 200 top entrepreneurs to discover what had made them successful, then rigorously distilled down her findings into 6 universal skills – the Code. The research, on ‘the biggest data set currently in the entrepreneurship world on high-scale or…

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