Episode 23 – The Author Mindset with Joanna Penn

A landmark episode this, with one of my all-time podcasting/writing heroes, Joanna Penn, who started herThe Creative Penn podcast before the term was even invented. Her new book The Successful Author Mindset brilliantly demystifies the process of writing, and in this episode she shares how she’s overcome her own demons of…

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Episode 22: The New Rules of Publishing with John Bond

Episode 22 - The New Rules of Publishing with John Bond

In this week’s episode I chat to John Bond, former MD of Press Books at HarperCollins and founder of Whitefox, which provides publishing services to authors and publishers, about how publishing has changed over the last few years, where it’s going, and what that means for authors. ‘Writers are getting…

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Episode 21 – Virtual Leadership with Penny Pullan

EBBC Episode 21 - Penny Pullan

This week’s guest is Dr Penny Pullan, author of Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams, and one of the winners of my recent 10-day Business Book Proposal Challenge! Penny describes how she fell first into the world of virtual working and then into…

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Episode 19 – Ghostwriting with Ginny Carter

EBBC Episode 19 - Ghostwriting with Ginny Carter

In this week’s episode I’m joined by The Author Maker Ginny Carter, book coach and ghostwriter. We talk about why the ‘bestseller’ label can be a vanity metric, how to streamline your book and your marketing, and what Ikea furniture can teach us about ghostwriting. Alison :            I’m here today with…

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Episode 18 – Curation with Michael Bhaskar

In a world in which we’re bombarded with information and have choices available to us every waking moment, curation – ‘selecting and arranging to add value’ – is just as important as creation. Michael Bhaskar argues that it’s essentially a business model: you have a responsibility to your customers, your…

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Episode 16 – Watertight Marketing with Bryony Thomas

Bryony Thomas knew exactly what she was doing when she wrote her bestselling book Watertight Marketing: ‘Lots of people write a book and then go, “Now what?” I thought, “What do I want to be? Ah, a book’s a good way of getting there.”‘ What she hadn’t expected was the…

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Episode 15 – Wealthbeing with Malcolm Durham

Episode 15 - Wealthbeing with Malcolm Durham

Sometimes you’re not just writing a book, you’re starting a movement. That’s what Malcolm Durham’s aiming for with Wealthbeing, a new way of achieving and measuring success for a more balanced life. The book is the centre, but there’s a whole raft of online and offline services around it. In the process, he…

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Episode 14 – The Lean Entrepreneur with Brant Cooper

In this episode I speak to Brant Cooper, author of The Lean Entrepreneur – which was a crowd-funded book – and founder of Moves the Needle, about treating your book as a startup. Brant has some awesome practical examples and advice for business writers on identifying market segments and needs, building…

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