Episode 91 – The business book in the arena with Raj Nair

Episode 91 - The business book in the arena with Raj Nair

Raj Nair hasn’t written a business book (yet). As Executive Vice President and President, North America of the Ford Motor Company, leading one of the world’s leading company’s in one of the world’s most disrupted, fast-moving and complex industries, it’s hard to find the time. But he DOES make time to…

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Episode 90 – The Best Bits

Episode 90 - The Best Bits

Another satisfying helping of the choicest morsels of practical inspiration served up by recent guests. Listen to: Dr Lynda Shaw (business neuroscientist) on what stories do to our brains and why that’s good for business Matt Locke (Storythings and The Story conference) on the craft of storytelling Nigel Wilcockson (Random House Business Books) on what…

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Episode 89 – The science of stories with Dr Lynda Shaw

Episode 89 - The science of stories with Dr Lynda Shaw

‘Neuroscience is the future of business,’ claims Dr Lynda Shaw, and once you’ve listen to her talk about how emotion drives our decisions and how being generous helps us be more effective, it’s hard to argue. She also reveals how when we tell stories, we create neurochemical connections between ourselves…

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Episode 87 – Humour and connection with Carol Wyer

Something a bit different on this week’s show. Meet Carol Wyer, blogger, author, and stand-up comedian. ‘She know her audience so well,’ PR expert Ben Cameron told me. ‘She really taps into who her audience is and she has this ability to go out and do whatever it takes to…

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Episode 85 – The Publisher’s View with Donya Dickerson

Episode 85 - The Publisher's View with Donya Dickerson

Donya Dickerson is Editorial Director with responsibility for business books for McGraw Hill in New York. So what does she look for when a proposal crosses her desk? And what kind of authors is she keen to get onto the list? A fascinating insight into the publisher’s perspective of the…

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Episode 84 – Do It! Marketing with David Newman

Episode 84 - Do It! Marketing with David Newman

David Newman describes the process of writing a book as capturing ‘lightning in a bottle’. In today’s episode he describes how Do It! Marketing has transformed his business, and reveals the brilliant book bonus tactics he used to make it a success (plus, refreshingly, some of the stuff that didn’t…

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Episode 83 – Enterprise Within with Rebecca Jones

Ep 83 - Enterprise Within with Rebecca Jones

Rebecca Jones was told at school that she’d better hope she made ‘pretty babies’, because she’d never amount to anything. She left aged 16 with a handful of non-academic O-levels to her name. By her mid-twenties she was running her second company, and now she’s a world-famous expert in training…

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Episode 81 – Entrepreneurial You with Dorie Clark

‘You have to open yourself up… away from making money from something and understand that nowadays you make money because of something, and that’s a very different phenomenon.’ As a journalist, Dorie Clark used to make her living by writing content. But now she writes for free, and makes a…

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Episode 80 – The Best Bits

Episode 80 - The Best Bits

My personal favourite moments from the last 9 episodes of The Extraordinary Business Book Club. It’s an incredible selection: Daniel Priestley (Key Person of Influence) on making the book work with the business Warren Knight (Think #Digital First) on what it means to be in control of publishing your book Orna Ross (Head of ALLi,…

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Episode 79 – Brilliant Noise with Antony Mayfield

Episode 79 - Brilliant Noise with Antony Mayfield

Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He’s got some fascinating stuff to say about how advertising and marketing are changing, and what it means to be digitally literate, with tips…

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