Episode 83 – Enterprise Within with Rebecca Jones

Ep 83 - Enterprise Within with Rebecca Jones

Rebecca Jones was told at school that she’d better hope she made ‘pretty babies’, because she’d never amount to anything. She left aged 16 with a handful of non-academic O-levels to her name. By her mid-twenties she was running her second company, and now she’s a world-famous expert in training…

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Episode 81 – Entrepreneurial You with Dorie Clark

‘You have to open yourself up… away from making money from something and understand that nowadays you make money because of something, and that’s a very different phenomenon.’ As a journalist, Dorie Clark used to make her living by writing content. But now she writes for free, and makes a…

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Episode 80 – The Best Bits

Episode 80 - The Best Bits

My personal favourite moments from the last 9 episodes of The Extraordinary Business Book Club. It’s an incredible selection: Daniel Priestley (Key Person of Influence) on making the book work with the business Warren Knight (Think #Digital First) on what it means to be in control of publishing your book Orna Ross (Head of ALLi,…

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Episode 79 – Brilliant Noise with Antony Mayfield

Episode 79 - Brilliant Noise with Antony Mayfield

Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He’s got some fascinating stuff to say about how advertising and marketing are changing, and what it means to be digitally literate, with tips…

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Episode 76 – Think #Digital First with Warren Knight

Episode 76 - Think Digital First with Warren Knight

Warren Knight isn’t your traditional entrepreneur (whatever that is). He began as a hip hop dancer, and quite simply saw the opportunities that presented themselves at each step and grabbed them with both hands. Today he helps companies around the world transform themselves into digital organisations. His book Think #Digital…

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Episode 73 – The Entrepreneurial Journalist with Sara Kelly

Episode 73 - The Entrepreneurial Journalist with Sara Kelly

While publishing’s been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on content, it’s harder than ever to be a professional journalist. ‘It’s not that people aren’t reading newspapers. It’s just that they’re not paying to read them anymore, so…

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Episode 71 – The Independent Author with Orna Ross

‘Creative writing, creative publishing, creative living’ That’s Orna Ross’s byline, and it sums up her empowered approach to life as an independent author. Having ‘won the literary lottery’ and secured a deal with a major publisher, she didn’t expect to get involved in self-publishing. But when she became frustrated with…

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Episode 69 – Content Marketing with John Hall

Episode 69 - Content Marketing with John Hall

John Hall practically invented content marketing. As CEO of Influence & Co he has helped companies of all sizes, from startup to Fortune 50, become ‘top of mind’ with their customers by establishing trust through useful, engaging content. In this episode we discuss what it means to have a content strategy, and…

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Episode 67 – Copyright and creativity with Cory Doctorow

Cory Doctorow

‘Computers and the networks that we connect to them, they’re the nervous system of the 21st century.’ And yet Cory Doctorow argues passionately that right now, the way we legislate the internet isn’t serving the creators, or even the consumers. If you care more about people seeing and using your content…

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Episode 66 – Carpe Diem with Roman Krznaric

What does ‘Carpe Diem’ mean to you? In his fascinating new book, Roman Krznaric reveals how the meaning of this famous phrase has changed over time, and how it’s been pressed into service as a rallying cry for both hard work and hedonism, mindfulness and political activism. He also talks about…

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