‘I’ve finally decided that I really should be writing books backwards.’ Instead of locking himself away in a room to write a book (as he did first time round), or even getting some supporting research in hand beforehand (book 2), top marketer Drew Davis is writing his third book backwards.…
What’s your mission statement? We can get caught up in business – and indeed in business writing – in showcasing ourselves. We airbrush the version of ourselves that we present to others. And in doing so we unwittingly lose the emotional connection, vulnerability and authenticity that actually give us the…
‘The more people you know, the more stuff you get done. It’s as simple as that.’ But reaching out is an art: targeting the right people, approaching them in the right way, getting over yourself in the first place. In Reach Out, Molly Beck shares her simple, brilliant system for…
Highlights from the last few Extraordinary Business Book Club episodes, with a focus on fixing the problem every writer cares about: how to get going and keep going. I guarantee you’ll find at least one idea here that will get you unstuck, and one thing to make you go ‘ew’.…
Think that what you say on the internet has no impact? Euan Semple says think again. ‘An avalanche only ever happens because the last snowflake falls. If it doesn’t, an avalanche doesn’t happen. Each of our conversations could be a last snowflake.’ Despite the fact that he’s been blogging for…
The gig economy – flexible and empowering, or exploitative and uncertain? Sarah Kessler is fascinated by how work is changing, and her book Gigged follows five very different people over three years and tracks their experiences – good, bad and downright terrifying. In this week’s conversation, we discuss the difference…
Campbell Macpherson hasn’t really stopped grinning since March, when I handed him the Business Book of the Year trophy at the Business Book Awards ceremony. In this week’s show we talk about the impact of winning such a prestigious award (or even just being shortlisted), and how your book can…
“I don’t want people to buy my book.” That’s a sentence I honestly don’t think I’ve heard an author say before, ever. But Barbara Gray’s vision for her second book, Secrets of the Amazon, was very different to that of most authors. It’s part of what she calls high fidelity,…
“There’s this comfortable way of thinking that we’re programmed by evolution to enjoy, which is thinking in patterns. That makes life so much easier and so much more approachable, when we rely on lessons we’ve learned in the past, when we observe other people and we do the things that…
Another helping of best bits from recent episodes: we’re talking about ‘fast books’ and ‘slow books’, writing with a co-author, and how doodling can help you come sideways at a book. Tune in, sit back, and listen to insights and inspiration from these superb writers: Steve Scott on how he’s…
