Episode 59 – Reinventing Publishing with Lou Rosenfeld

Episode 59 - Reinventing Publishing with Lou Rosenfeld

Lou Rosenfeld is in the ideas business. He’s a writer himself, and a speaker and trainer, and now he’s created a distinctive approach to publishing that’s based around ideas – and the community engaged with them – rather than books per se. The publishing company he created – Rosenfeld Media – supports the…

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Episode 55 – Writing as Thought Leadership with Mark Levy

One of the most common pieces of advice for business book authors – and one that I often repeat myself – is to focus on the reader. What problem do they have, what is it that they’re seeking, what language will resonate with them? That’s important, but it’s not the whole…

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Episode 53 – The Portfolio Penguin view with Adrian Zackheim

The Portfolio Penguin view with Adrian Zackheim

‘There’s an awful lot of talk about platform in the media business these days,’ admits Adrian Zackheim, the founder of Portfolio, Penguin’s prestigious business book list. ‘It’s an obvious strategy for publishers to seek out people with pre-existing platforms and attempt to extend them, [but] one of the attractions of…

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Episode 52 – Writing without the Fuss with Lucy McCarraher

Episode 52 - Writing without the fuss by Lucy McCarraher

How to Write Your Book Without the Fuss is just a brilliant title. And Lucy McCarraher is equally brilliant. Cofounder of Rethink press and the ‘Publish’ mentor for Daniel Priestly’s Key Person of Influence programme, she uses the WRITER model to support her clients through the process and sets it out in…

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Episode 48 – Writing with the Crowd with Guy Kawasaki

Episode 48 - Writing with the Crowd with Guy Kawasaki

‘I don’t think many authors would put themselves through what I put myself through. How many authors are confident enough or stupid enough to send their manuscript to a thousand people who they have no idea who they are, and just say, “Okay, just tell me what you don’t like.”‘…

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Episode 47 – The Communication Equation with Emma Serlin

Episode 47 - The Communication Equation

When Emma Serlin founded the London Speech Workshop, she came at the science of effective communication from two perspectives: her professsional background in the theatre as an actor and director, and her academic background in psychology. The result is a powerful theory and practice of communication – The Communication Equation. At its…

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Episode 46 – Crowdfunding with Scott Pack

Episode 46 - Crowdfunding with Scott Pack

One of the many opportunities open to authors today is the chance to crowdfund their book: to whip up enthusiasm for the project and get friends, relatives, ex-girlfriends (yes, really) and total strangers who want to see this book happen put their hands in their pockets and pledge to support…

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Episode 45 – Visualising ideas with Heather McGowan

If you’re struggling to write your book, here’s an idea: try drawing it instead. That’s how Heather McGowan, academic entrepreneur and futurist, gets started. ‘I don’t usually start writing anything. I start drawing a lot of things. My starting process is: how would I put this on a single page…

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