‘It starts off as me working out what I think, and then it becomes something I’m going to share with other people… The point at which I allow myself to start imagining a reader is really important.’ Writing isn’t just a tool for communication, and your book isn’t just a…
No business can ignore social media influencers these days, they’re part of the fabric of our lives both personally and professionally. But what are the opportunities and the pitfalls for the influencers themselves and for the brands that work with them? Sara McCorquodale set out to answer that question, and…
Imposter syndrome gets a bad rap, but it can be rocket fuel, says brand guru Rita Clifton. ‘It’s a drive, you know, go with it and use it…. you worry that you’re not going to be good enough, and you stretch yourself. That’s when you grow most.’ As well as…
Oxford University Press identified ‘post-truth’ as its Word of 2016, in the wake of both Trump and Brexit campaigns, and we’ve all been quietly adjusting to that new reality in politics ever since. But it’s not just a political issue: if, as Sean Pillot de Chenecy contends, ‘Consumer trust is…
While publishing’s been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on content, it’s harder than ever to be a professional journalist. ‘It’s not that people aren’t reading newspapers. It’s just that they’re not paying to read them anymore, so…
