Episode 278 – Boring2Brave with Mark Choueke

‘Be a bit braver with what you define to be a business book, you don’t need to follow a template.’ Why is B2B marketing typically so dull? Whereas consumer marketing is focused on creativity, engagement and originality, B2B marketing all too often consists of a features list. Mark Choueke is…

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Episode 260 – The Best Bits: Finding courage

Episode 260 - The Best Bits: Finding courage

Writing a business book is a particularly visible form of leadership – how do you find the courage for that? In this week’s look back through my most recent Extraordinary Business Book Club conversations, I uncover the principles, tactics and Jedi mind tricks that enabled these authors to find the…

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