Episode 19 – Ghostwriting with Ginny Carter

EBBC Episode 19 - Ghostwriting with Ginny Carter

In this week’s episode I’m joined by The Author Maker Ginny Carter, book coach and ghostwriter. We talk about why the ‘bestseller’ label can be a vanity metric, how to streamline your book and your marketing, and what Ikea furniture can teach us about ghostwriting. Alison :            I’m here today with…

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Episode 14 – The Lean Entrepreneur with Brant Cooper

In this episode I speak to Brant Cooper, author of The Lean Entrepreneur – which was a crowd-funded book – and founder of Moves the Needle, about treating your book as a startup. Brant has some awesome practical examples and advice for business writers on identifying market segments and needs, building…

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Episode 13 – The Big Leap with Gay Hendricks

When I first put out the call for recommendations for extraordinary business books, Gay Hendricks’s The Big Leap was one of the titles that just kept coming up. When I read it I understood what all the fuss was about. The two central concepts – the ‘Zone of Genius’ and ‘upper-limiting problems’ – are…

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EBBC Episode 11 – The Space Within with Michael Neill

EBBC - Episode 11: The Space Within by Michael Neill

The Space Within: Finding your way back home is a very different type of business book. And to be fair, Michael Neill – transformative coach and mentor to CEOs and ‘creative spark plug’ to celebrities, CEOs and royalty – is no ordinary writer. If you’re getting tired of chasing after the…

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EBBC episode 1 – Introducing the EBBC and an interview with Misfit to Maven author Ebonie Allard

In this first episode of the Extraordinary Business Book Club podcast I introduce myself and the EBBC and explain what’s so extraordinary about it: it’s about extraordinary business books, of course, but it’s also an extraordinary book club because it’s designed for writers as well as readers of business books, it focuses…

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