Episode 380 – All about the Voice

Episode 380 - All about the Voice

In a sense writing a business book – any book, really – is quintessentially about finding and using your voice. You’re talking across time and space to a reader for a conversation that lasts for hours; admittedly a bit of a one-sided conversation, but it’s not possible to talk to…

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Episode 221 – Writing like a journalist with Rachel Bridge

Episode 221 - Writing like a journalist with Rachel Bridge

‘Ask yourself continually: is this boring me?… Because if you’re bored writing it, there is no chance that anybody is going to want to read it.’ Former Enterprise Editor of the Sunday Times, Rachel Bridge cheerfully admits that she has the classic journalistic characteristics: a short attention span and incurable…

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Episode 181 – Improv and business with Norm Laviolette

Episode 181 - Improv and Business with Norm Laviolette

If you need some encouragement to write in your own voice, this could be just what you need. Norm Laviolette could have called his book Developing a Creative Mindset: instead, he stayed true to his roots and wrote The Art of Making Sh!t Up.  In this conversation we discuss finding…

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Episode 169 – Improv and writing with Neil Mullarkey

‘Improv is always, “Let’s just start something now. We don’t know where it’s going to go, but we’ll start now. Whatever tools, whatever cast we have.” That’s what writing should be as well.’ Neil Mullarkey, founder of the Comedy Store Players and long-time sketch buddy of Mike Myers, is on…

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Episode 156 – Funny Business with Brendan Barns

‘Our events are a bit like a business book; a business book should give you new ideas, cutting edge content, stuff that you haven’t thought about before. But great business books can do it in a way that makes learning fun, that is entertaining to read, that also inspires the…

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Episode 87 – Humour and connection with Carol Wyer

Something a bit different on this week’s show. Meet Carol Wyer, blogger, author, and stand-up comedian. ‘She know her audience so well,’ PR expert Ben Cameron told me. ‘She really taps into who her audience is and she has this ability to go out and do whatever it takes to…

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