‘If I’m not doing my own writing, I’m not properly thinking.’ You’ll be familiar with the idea of visual identity in branding: but what about verbal identity? John Simmons, director at Interbrand, recognised that the language you use as a business is just as important – if not more so…
“How do I discover my change making contribution, and how do I do that in a way so that I don’t fry myself in the process?” The balance between stepping up to make an impact in the world and stepping back where necessary to protect our own wellbeing and energy…
“We all want to grow our business. And we often do that by spending quite a lot of money… But the reality is in front of us, we have all the new clients we need.” Graham Eisner perfected his technique for asking clients for referrals without embarrassment on either side…
‘In a way you have to be really cocky and bold to say I’m going to write a business book and it’s going to be worthwhile and lots of people will want to read it. You have to be overflowing with confidence. And I saw in my interviews with women…
‘Now, I look at work and life and what I know in a different way, it’s almost like I’m attuned to looking for opportunities to bring my thinking together and get it out there by way of a book.’ Michelle Sales never thought of herself as a writer. She didn’t even…
