Tag: content
Episode 126 – Writing backwards with Andrew Davis
Episode 125 – Getting Social with Michelle Carvill
Episode 95 – Content marketing & books with Joe Pulizzi
Episode 90 – The Best Bits
Another satisfying helping of the choicest morsels of practical inspiration served up by recent guests. Listen to: Dr Lynda Shaw (business neuroscientist) on what stories do to our brains and why that’s good for business Matt Locke (Storythings and The Story conference) on the craft of storytelling Nigel Wilcockson (Random House Business Books) on what…
Episode 81 – Entrepreneurial You with Dorie Clark
Episode 79 – Brilliant Noise with Antony Mayfield
Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He’s got some fascinating stuff to say about how advertising and marketing are changing, and what it means to be digitally literate, with tips…
Episode 70 – The Best Bits
Pure gold from the last 9 episodes of The Extraordinary Business Book Club – insights, ideas and inspiration from some of the world’s leading writers and book people and some who’ve just begun the journey. Hear from: Christian Madsbjerg (Sensemaking) on creativity Roman Krznaric (Carpe Diem) on an innovative way to use your book’s content Bernadette Jiwa (Hunch) on…
Episode 69 – Content Marketing with John Hall
John Hall practically invented content marketing. As CEO of Influence & Co he has helped companies of all sizes, from startup to Fortune 50, become ‘top of mind’ with their customers by establishing trust through useful, engaging content. In this episode we discuss what it means to have a content strategy, and…
Episode 126 – Writing backwards with Andrew Davis
Episode 125 – Getting Social with Michelle Carvill
Episode 95 – Content marketing & books with Joe Pulizzi
Episode 90 – The Best Bits

Another satisfying helping of the choicest morsels of practical inspiration served up by recent guests. Listen to: Dr Lynda Shaw (business neuroscientist) on what stories do to our brains and why that’s good for business Matt Locke (Storythings and The Story conference) on the craft of storytelling Nigel Wilcockson (Random House Business Books) on what…
Episode 81 – Entrepreneurial You with Dorie Clark
Episode 79 – Brilliant Noise with Antony Mayfield

Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He’s got some fascinating stuff to say about how advertising and marketing are changing, and what it means to be digitally literate, with tips…
Episode 70 – The Best Bits

Pure gold from the last 9 episodes of The Extraordinary Business Book Club – insights, ideas and inspiration from some of the world’s leading writers and book people and some who’ve just begun the journey. Hear from: Christian Madsbjerg (Sensemaking) on creativity Roman Krznaric (Carpe Diem) on an innovative way to use your book’s content Bernadette Jiwa (Hunch) on…
Episode 69 – Content Marketing with John Hall

John Hall practically invented content marketing. As CEO of Influence & Co he has helped companies of all sizes, from startup to Fortune 50, become ‘top of mind’ with their customers by establishing trust through useful, engaging content. In this episode we discuss what it means to have a content strategy, and…