‘[Writing] is a craft. It’s no different to knitting or painting by numbers or whatever, you just have to learn the craft. It might take practice and it might take learning a few rules, but, you know, they’re not that scary.’ For Robert Kelsey, writing is an essential business skill…
‘Be a bit braver with what you define to be a business book, you don’t need to follow a template.’ Why is B2B marketing typically so dull? Whereas consumer marketing is focused on creativity, engagement and originality, B2B marketing all too often consists of a features list. Mark Choueke is…
In this very personal episode I talk about what I’ve learned about fear when it comes to writing a book (or indeed, pretty much anything that matters).
‘But that’s really vulnerable. I don’t really want people to read that.’ ‘Well, that’s your story. And if you really want to give this your best shot, you’ve got to go deep.’ When financier, businesswoman and philanthropist Nancy Youssef decided to entitle the book about the lessons she’s learned in…
Louise Wiles took part in the very first 10-day Business Book Proposal Challenge. As the deadline approached to submit the completed proposal for a chance to win a publishing deal, she hesitated. “I haven’t sent it in. Am I going to send it in? Oh, I’m not sure.” In the end,…
