Episode 406 – Talking business books with Meredith Norwich

Episode 406 - Talking business books with Meredith Norwich

‘For an academic book, you are looking to demonstrate that you stand on the shoulders of giants. For a practitioner book, you ARE the giant… But you’re not the first giant.’ Meredith Norwich is a senior acquisitions editor at Routledge, part of Taylor and Francis Publishing, and she has seen…

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Episode 389 – Social media strategies with Luan Wise

“I started where I think a good marketer should start, by asking some people to read the book and give me their feedback.” Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things…

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Episode 237 – People Stuff with Zoë Routh

Some days it feels like an emotional connection with the people who need to hear it. And those are good article days… it’s a great pleasure when people write back saying, Oh, that just hit the mark for me today. That was exactly what I needed to hear. Did you…

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