Episode 377 – The Writer’s Voice with Anne Janzer

Episode 377 - The Writer's Voice with Anne Janzer

“In everything we write, we choose a voice.” Poets and novelists talk a lot about their writing ‘voice’, but nonfiction writers, and especially business book writers, can write a full manuscript without giving it a thought. Which is a shame, because as Anne Janzer – copywriter, ghostwriter and business book…

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Episode 191 – Your Business, Your Book with Ginny Carter

Episode 191 - Your Business, Your Book with Ginny Carter

When you write business books for a living, writing your own brings an unexpected problem: ‘Sometimes I thought it was quite outrageous, in fact: Hang on a minute, nobody’s paying me to do this, how can that be?‘ But Ginny Carter discovered that she was richly rewarded as she took…

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Episode 133 – Ghostwriting and Frankendrafts with Derek Lewis

Episode 133 - Ghostwriting and Frankendrafts with Derek Lewis

‘The first draft of the manuscript is just ugly. There are pieces, and parts, and this part doesn’t match that part. It looks like a Frankenstein monster. And that’s why I call it Frankendraft. It sets that expectation low, that this will be an ugly, ghoulish creation with parts and…

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Episode 19 – Ghostwriting with Ginny Carter

EBBC Episode 19 - Ghostwriting with Ginny Carter

In this week’s episode I’m joined by The Author Maker Ginny Carter, book coach and ghostwriter. We talk about why the ‘bestseller’ label can be a vanity metric, how to streamline your book and your marketing, and what Ikea furniture can teach us about ghostwriting. Alison :            I’m here today with…

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