Put an author in front of schoolchildren and you can guarantee that before too long, one of them will ask: ‘Where do you get your ideas?’ It’s a good question, and one that’s just as important for business book writers. In this week’s ‘best bits’ episode we look back over…
‘Expressing an idea and getting it out there is a very skilful process… the principle is to get the other people as interested in the idea you are.’ Creative work is to a large extent invisible – which makes it tricky for managers to manage. It also means that we’re…
‘Everything is sales… the title should sell people on reading the subtitle, the subtitle should sell people on flipping it over to look at the blurb and the blurb should sell you on opening the book up and flicking through it. And if all those things occur in the right…
‘With a book you’re not just paying for the pages you read, you’re paying for someone to make the rest of the world shut up for a minute while you can concentrate.’ Uri Bram knows a thing or two about the value of content and attention. He curates the internet,…
“Being open to the journey of innovation of your own book is really important…” Someone told Elvin Turner as he prepared to write his first book to expect two things: first, that he would have a ton of new ideas, and second, that as he forced those ideas onto the…
‘Our events are a bit like a business book; a business book should give you new ideas, cutting edge content, stuff that you haven’t thought about before. But great business books can do it in a way that makes learning fun, that is entertaining to read, that also inspires the…
