Episode 107 – Playful publishing with Jurgen Appelo

Episode 107 - Playful publishing with Jurgen Appelo

Leadership expert Jurgen Appelo’s advice to first-time authors is simple: ‘Iterate.’ He goes on to explain: ‘You need a feedback cycle. You need to know as soon as possible whether it is making sense, what you’re writing. People have to read it.’ Jurgen walks the talk, building his community as…

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Episode 33 – The Footbath of Academia with Andy Cope

You know those business book authors who tell you, ‘Dip in and out, read this book any way you choose’? Andy Cope, founder of Art of Brilliance and author of The Little Book of Emotional Intelligence, is not one of them. “I specifically set this book out so it starts…

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Episode 14 – The Lean Entrepreneur with Brant Cooper

In this episode I speak to Brant Cooper, author of The Lean Entrepreneur – which was a crowd-funded book – and founder of Moves the Needle, about treating your book as a startup. Brant has some awesome practical examples and advice for business writers on identifying market segments and needs, building…

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