Episode 398 – AI and book publishing with Sara Lloyd

Episode 398 - AI and book publishing with Sara Lloyd

“We’ve been innovating forever, before digital formats came along… in a way we have some of the natural abilities we need. We need to remember that and not be too scared when new things come along.” Publishing is an industry that runs on creativity and intellectual property. So how are…

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Episode 334 – Marketing Strategy with Jenna Tiffany

Episode 334 - Marketing Strategy with Jenna Tiffany

‘Strategy is effectively the map which takes you to your destination… tactics are the vehicles you’re going to use to get there.’ Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them – and many others – was to write…

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