Episode 131 – An Unforgettable Launch with Michael Brown

Episode 131 - An Unforgettable Launch with Michael Brown

This is a very special episode for lots of reasons. Firstly because it’s shorter than usual. Secondly because much of it was recorded live at one of the most memorable book launches I’ve ever attended. Thirdly because Michael Brown, the author of My Job Isn’t Working: 10 proven ways to…

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Episode 127 – Leading Through Uncertainty with Jude Jennison

Episode 127 - Leading Through Uncertainty with Jude Jennison

Horses don’t care what your job title is. They’re not impressed by the car you drive. The only way a horse will follow you is if it trusts you. And it will trust you only if you’re leading authentically. Jude Jennison discovered the astonishing power of horses to transform people’s…

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Episode 108 – The story behind This Book Means Business with Alison Jones

Episode 108 - The story behind This Book Means Business with Alison Jones

Something a bit different this week: I interview myself to pull out some of the learnings from the process of writing This Book Means Business, a book about writing a book to build your business written to build my business. Meta, huh? Discover how and why The Extraordinary Business Book…

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Episode 92 – Trusted with Lyn Bromley & Donna Whitbrook

The launch of Trusted was a very special occasion. When one of my authors has a book launch it’s ALWAYS a special occasion, of course, but this one was exceptional for a number of reasons: It was two authors, not one, both of whom had written every word of the…

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Episode 84 – Do It! Marketing with David Newman

Episode 84 - Do It! Marketing with David Newman

David Newman describes the process of writing a book as capturing ‘lightning in a bottle’. In today’s episode he describes how Do It! Marketing has transformed his business, and reveals the brilliant book bonus tactics he used to make it a success (plus, refreshingly, some of the stuff that didn’t…

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