‘Your story is about you, but it’s not for you. Someone, somewhere woke up this morning needing to hear your story to not feel alone.’ For most of us, it’s hard for us to see how our personal story fits into our professional life. But Mark Leruste believes that your…
Ever wondered why people don’t immediately shout ‘Of course!’ and shake you warmly by the hand when you share your insights with them? It’s because we find new ideas hard to accept, especially when they contradict things we’ve believed up until now. So how as a writer can you help…
Interested in social media, podcasting, business books and business? It’s hard to think of someone who can speak with more authority on all of those than Bruce Daisley, ex-European head of Twitter, host of the No.1 business podcast Eat, Sleep, Work, Repeat, author of The Joy of Work and all-round…
‘Strategy is effectively the map which takes you to your destination… tactics are the vehicles you’re going to use to get there.’ Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them – and many others – was to write…
Storytelling is one of the most basic human impulses. And in the digital age, it’s also one of the most complex and confusing: how do you choose between the multitude of channels and tools to help YOUR story connect with the people who matter the most to your business? Rob…
In 1907, pioneering psychologist William James wrote this: ‘The human individual lives usually far within his limits; he possesses powers of various sorts which he habitually fails to use. He energizes below his maximum, and he behaves below his optimum.’ That insight reflects the message of my guests on this podcast…
“We all want to grow our business. And we often do that by spending quite a lot of money… But the reality is in front of us, we have all the new clients we need.” Graham Eisner perfected his technique for asking clients for referrals without embarrassment on either side…
‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…
Anyone can have an idea for a book. Writing, publishing and marketing it? That means becoming an author, and that involves a whole lot of learning. In this week’s podcast I chat around the virtual campfire to seven members of the Extraordinary Business Book Club – some have just begun…
What DO commissioning editors look for in business book proposals? Eloise Cook is the publisher responsible for Pearson’s business list, and in this conversation she reveals what makes a proposal worth pursuing (and also what makes her quietly file it under B for Bin). We also talk about the future…
