Tag: marketing
Episode 229 – Authors and events with Sasha Frieze
How are events changing in the wake of the Coronavirus pandemic, and what does that mean for you if you’re an author? Award-winning events producer Sasha Frieze talks about how digital events are evolving, what the hybrid event of the future might look like, and the opportunities and challenges for…
Episode 213 – Watertight Marketing with Bryony Thomas
Episode 207 – Treating your writing like a business
The dictionary defines ‘business’ as ‘work relating to the production, buying, and selling of goods or services.’ So if you’re writing a book that you’re planning to make available for sale, rather than simply writing a manuscript that’s going to stay in your bottom drawer, you’re in business. And thinking…
Episode 195 – Practical Inspiration Author Day takeaways
Episode 194 – Starting Up with Richard Hall and Rachel Bell
Episode 190 – The Best Bits
Writing a business book is a delicate balancing act between being fully yourself and being fully in service of your reader. How do you “do you” to the max, without tipping over into self-indulgence or over-sharing? In the last few episodes of The Extraordinary Business Book Club we’ve explored this…
Episode 189 – Podcast publicity tips with Kelly Glover
Episode 186 – Talking Business Books with Andrew Hill
‘It sometimes feels like I get to see every business book published.’ As managing editor and business book reviewer for the Financial Times, not to mention the coordinator of the annual FT/McKinsey Business Book of the Year award, Andrew Hill reads probably more business books than anyone else on the…
Episode 184 – True Profit Business with Karen Skidmore
‘We build the road and the road builds us.’ Sometimes, writing a business book can be a profound experience of self-discovery. Karen Skidmore describes True Profit Business: How to play your bigger game without burning out, as her ‘becoming’ book, and what she discovered along the way has transformed her…
Episode 229 – Authors and events with Sasha Frieze

How are events changing in the wake of the Coronavirus pandemic, and what does that mean for you if you’re an author? Award-winning events producer Sasha Frieze talks about how digital events are evolving, what the hybrid event of the future might look like, and the opportunities and challenges for…
Episode 213 – Watertight Marketing with Bryony Thomas
Episode 207 – Treating your writing like a business

The dictionary defines ‘business’ as ‘work relating to the production, buying, and selling of goods or services.’ So if you’re writing a book that you’re planning to make available for sale, rather than simply writing a manuscript that’s going to stay in your bottom drawer, you’re in business. And thinking…
Episode 195 – Practical Inspiration Author Day takeaways
Episode 194 – Starting Up with Richard Hall and Rachel Bell
Episode 190 – The Best Bits

Writing a business book is a delicate balancing act between being fully yourself and being fully in service of your reader. How do you “do you” to the max, without tipping over into self-indulgence or over-sharing? In the last few episodes of The Extraordinary Business Book Club we’ve explored this…
Episode 189 – Podcast publicity tips with Kelly Glover
Episode 186 – Talking Business Books with Andrew Hill

‘It sometimes feels like I get to see every business book published.’ As managing editor and business book reviewer for the Financial Times, not to mention the coordinator of the annual FT/McKinsey Business Book of the Year award, Andrew Hill reads probably more business books than anyone else on the…
Episode 184 – True Profit Business with Karen Skidmore

‘We build the road and the road builds us.’ Sometimes, writing a business book can be a profound experience of self-discovery. Karen Skidmore describes True Profit Business: How to play your bigger game without burning out, as her ‘becoming’ book, and what she discovered along the way has transformed her…