Karen Morley knew there’d be no problem writing about the principles of leading like a coach, and she found it relatively easy to structure her ideas and practice into a methodology. But how to bring that alive for a reader? The answer of course was to use stories, and Karen…
A few of my favourite moments from the last few Extraordinary Business Book Club episodes, and this time it’s all about grit – which seems to be an inevitable ingredient in the writing of a business book. Ayse Birsel on optimism and finding the best answers in the worst places Elaine Halligan,…
Writing a great book is a good start. But it’s only a start. After that comes the marketing, which is every bit as important as the writing. ‘If you’re not going to be the biggest champion for your book, who is?’ asks Pete Williams. The author of several best-selling books…
Elaine Halligan has an extraordinary story. Her journey to becoming one of the world’s leading parenting experts began with her own son’s difficulties at school and her determination to do whatever it took to allow the amazing potential she saw in him to flourish. But when it came to writing…
‘You’ve got to ask yourself what is more important. Is it selling books, or starting a movement?’ Sam Conniff Allende is in the business of movement-making. A young entrepreneur himself, he’s since inspired a generation of young entrepreneurs and hustlers, and when he decided it was time to write a…
Hugh Culver has done a lot of stuff in his life – from leading adventure holidays in the Antarctic to giving keynote speeches to companies and conferences all over the world. For him, writing his book Give Me a Break was an opportunity to reenergise and deepen his thinking, to…
‘I’ve finally decided that I really should be writing books backwards.’ Instead of locking himself away in a room to write a book (as he did first time round), or even getting some supporting research in hand beforehand (book 2), top marketer Drew Davis is writing his third book backwards.…
Most business book authors aren’t professional writers. Martin Norbury failed his English O-level twice, but he knew that he had a story to tell that mattered. In this week’s conversation he reveals how he went about turning the stuff in his head into a brilliantly readable book – from interviews…
We’ve been stuck on the idea of competitive advantage as the key to strategy for a long time now. Paul Skinner thinks it’s had its day. ‘Where competitive advantage assumes that the way to succeed is by being better than others, I believe the way to succeed is by supporting…
Another helping of best bits from recent episodes: we’re talking about ‘fast books’ and ‘slow books’, writing with a co-author, and how doodling can help you come sideways at a book. Tune in, sit back, and listen to insights and inspiration from these superb writers: Steve Scott on how he’s…
