Elaine Halligan has an extraordinary story. Her journey to becoming one of the world’s leading parenting experts began with her own son’s difficulties at school and her determination to do whatever it took to allow the amazing potential she saw in him to flourish. But when it came to writing…
‘You’ve got to ask yourself what is more important. Is it selling books, or starting a movement?’ Sam Conniff Allende is in the business of movement-making. A young entrepreneur himself, he’s since inspired a generation of young entrepreneurs and hustlers, and when he decided it was time to write a…
Hugh Culver has done a lot of stuff in his life – from leading adventure holidays in the Antarctic to giving keynote speeches to companies and conferences all over the world. For him, writing his book Give Me a Break was an opportunity to reenergise and deepen his thinking, to…
‘I’ve finally decided that I really should be writing books backwards.’ Instead of locking himself away in a room to write a book (as he did first time round), or even getting some supporting research in hand beforehand (book 2), top marketer Drew Davis is writing his third book backwards.…
Most business book authors aren’t professional writers. Martin Norbury failed his English O-level twice, but he knew that he had a story to tell that mattered. In this week’s conversation he reveals how he went about turning the stuff in his head into a brilliantly readable book – from interviews…
We’ve been stuck on the idea of competitive advantage as the key to strategy for a long time now. Paul Skinner thinks it’s had its day. ‘Where competitive advantage assumes that the way to succeed is by being better than others, I believe the way to succeed is by supporting…
Another helping of best bits from recent episodes: we’re talking about ‘fast books’ and ‘slow books’, writing with a co-author, and how doodling can help you come sideways at a book. Tune in, sit back, and listen to insights and inspiration from these superb writers: Steve Scott on how he’s…
‘I always wanted to write a book… but it was never my time. My husband wrote a book, my father passed away, I have three little kids, I mean, I have a business, you know, life gets in the way… And then finally, one day… I thought: I want to…
Joe Pulizzi is ‘the godfather of content marketing’. Founder of the Content Marketing Institute and author of five books (one every two years), he has a clear vision of how books fit into a content strategy. It all starts, he says, with the platform, and his sane advice will be…
The launch of Trusted was a very special occasion. When one of my authors has a book launch it’s ALWAYS a special occasion, of course, but this one was exceptional for a number of reasons: It was two authors, not one, both of whom had written every word of the…
