Another helping of best bits from recent episodes: we’re talking about ‘fast books’ and ‘slow books’, writing with a co-author, and how doodling can help you come sideways at a book. Tune in, sit back, and listen to insights and inspiration from these superb writers: Steve Scott on how he’s…
‘I always wanted to write a book… but it was never my time. My husband wrote a book, my father passed away, I have three little kids, I mean, I have a business, you know, life gets in the way… And then finally, one day… I thought: I want to…
Joe Pulizzi is ‘the godfather of content marketing’. Founder of the Content Marketing Institute and author of five books (one every two years), he has a clear vision of how books fit into a content strategy. It all starts, he says, with the platform, and his sane advice will be…
The launch of Trusted was a very special occasion. When one of my authors has a book launch it’s ALWAYS a special occasion, of course, but this one was exceptional for a number of reasons: It was two authors, not one, both of whom had written every word of the…
Another satisfying helping of the choicest morsels of practical inspiration served up by recent guests. Listen to: Dr Lynda Shaw (business neuroscientist) on what stories do to our brains and why that’s good for business Matt Locke (Storythings and The Story conference) on the craft of storytelling Nigel Wilcockson (Random House Business Books) on what…
David Newman describes the process of writing a book as capturing ‘lightning in a bottle’. In today’s episode he describes how Do It! Marketing has transformed his business, and reveals the brilliant book bonus tactics he used to make it a success (plus, refreshingly, some of the stuff that didn’t…
Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He’s got some fascinating stuff to say about how advertising and marketing are changing, and what it means to be digitally literate, with tips…
Warren Knight isn’t your traditional entrepreneur (whatever that is). He began as a hip hop dancer, and quite simply saw the opportunities that presented themselves at each step and grabbed them with both hands. Today he helps companies around the world transform themselves into digital organisations. His book Think #Digital…
The internet may be international, but is your content? Pam Didner shares the secrets of global content marketing for businesses of all sizes, and reveals the story behind her bestselling book (spoiler alert: she wanted to write a novel but it didn’t work out). She also explains how writing fits…
Pure gold from the last 9 episodes of The Extraordinary Business Book Club – insights, ideas and inspiration from some of the world’s leading writers and book people and some who’ve just begun the journey. Hear from: Christian Madsbjerg (Sensemaking) on creativity Roman Krznaric (Carpe Diem) on an innovative way to use your book’s content Bernadette Jiwa (Hunch) on…
