Episode 159 – PR for Humans with Mike Sergeant

Episode 159 -PR for Humans with Mike Sergeant

As a journalist, Mike Sergeant’s job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully.  Mike believes that PR is simply storytelling –…

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Episode 139 – Being the champion of your book with Pete Williams

Episode 139 - Being the champion of your book with Pete Williams

Writing a great book is a good start. But it’s only a start. After that comes the marketing, which is every bit as important as the writing. ‘If you’re not going to be the biggest champion for your book, who is?’ asks Pete Williams. The author of several best-selling books…

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