“I started where I think a good marketer should start, by asking some people to read the book and give me their feedback.” Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things…
This week saw the first ever Practical Inspiration author day. More than 40 authors at every stage of the journey – from just signed up to three years post-publication – to share stories and tips and to support each other. There were workshops on overcoming procrastination and marketing your book,…
Pour a glass of sherry, munch on a mince pie, and put your feet up with a few of my absolute favourite moments EVER from the Extraordinary Business Book Club. On happiness – Andy Cope’s epiphany in the queue in Tesco’s on Christmas Eve. On messiness – Tim Harford explains…
The internet may be international, but is your content? Pam Didner shares the secrets of global content marketing for businesses of all sizes, and reveals the story behind her bestselling book (spoiler alert: she wanted to write a novel but it didn’t work out). She also explains how writing fits…
