‘Strategy is effectively the map which takes you to your destination… tactics are the vehicles you’re going to use to get there.’ Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them – and many others – was to write…
Students of finance don’t typically expect to be grappling with theology and philosophy. But over a long career in Wall Street, Dr Kara Tan Bhala has collected many fascinating real-life stories that demonstrate just how central an understanding of ethics is for a career in finance. She’s also shown that it’s…
The internet is a funny old place. Most of us can’t live (or certainly work) without it, and our online relationships and conversations are just as real and valuable as those we have offline. But we’re complex beings with lots going on under the surface, and the internet is no…
If your natural style is more seat-of-the-pants than perfectly planned, you’ll love this unapologetic take on writing from Lucy Cohen – lying on a settee, writing from the heart, ideally after a large glass of red wine. But don’t be fooled: there’s nothing insubstantial about her take on the realities…
How do you generate, manage and sustain the energy that’s needed to write a business book? Physically, mentally, socially and even spiritually, there are many aspects to this question. Luckily there are many great writing and business brains on hand to answer it. Learn from the best: Simon Alexander Ong…
‘If you stay consistent, you grow your brand, you grow your message. I think sooner or later, something good will happen and you won’t be able to anticipate what it is.’ What story about money do you buy into? Sam Dogen, aka The Financial Samurai, wants you to rethink financial…
‘It’s not very difficult to write a book, but you need to start writing… I put my content on LinkedIn, for example, and this is where you then get feedback and it just gets you into this routine of writing. And you can then very quickly build up a really…
“How do I discover my change making contribution, and how do I do that in a way so that I don’t fry myself in the process?” The balance between stepping up to make an impact in the world and stepping back where necessary to protect our own wellbeing and energy…
‘The process of writing, the process of reflecting on where we are right now and what must happen for us to move forward towards where we want to be, this is a process of living with greater intention.’ What’s your most precious resource? Time? Money? Or is it, in fact,…
Ever wondered how a journalist picks which expert to provide a quote on a story in your industry, or why a national paper runs a story on your competitor and not you? Media relations might seem like a dark art, but when you understand what journalists are looking for, it’s…
