Episode 75 – Global Content with Pam Didner

Episode 75 - Global Content with Pam Didner

The internet may be international, but is your content? Pam Didner shares the secrets of global content marketing for businesses of all sizes, and reveals the story behind her bestselling book (spoiler alert: she wanted to write a novel but it didn’t work out). She also explains how writing fits…

Continue reading

Episode 73 – The Entrepreneurial Journalist with Sara Kelly

Episode 73 - The Entrepreneurial Journalist with Sara Kelly

While publishing’s been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on content, it’s harder than ever to be a professional journalist. ‘It’s not that people aren’t reading newspapers. It’s just that they’re not paying to read them anymore, so…

Continue reading

Episode 71 – The Independent Author with Orna Ross

‘Creative writing, creative publishing, creative living’ That’s Orna Ross’s byline, and it sums up her empowered approach to life as an independent author. Having ‘won the literary lottery’ and secured a deal with a major publisher, she didn’t expect to get involved in self-publishing. But when she became frustrated with…

Continue reading

Episode 70 – The Best Bits

Episode 70 - The Best Bits

Pure gold from the last 9 episodes of The Extraordinary Business Book Club – insights, ideas and inspiration from some of the world’s leading writers and book people and some who’ve just begun the journey. Hear from: Christian Madsbjerg (Sensemaking) on creativity Roman Krznaric (Carpe Diem) on an innovative way to use your book’s content Bernadette Jiwa (Hunch) on…

Continue reading

Episode 69 – Content Marketing with John Hall

Episode 69 - Content Marketing with John Hall

John Hall practically invented content marketing. As CEO of Influence & Co he has helped companies of all sizes, from startup to Fortune 50, become ‘top of mind’ with their customers by establishing trust through useful, engaging content. In this episode we discuss what it means to have a content strategy, and…

Continue reading

Episode 67 – Copyright and creativity with Cory Doctorow

Cory Doctorow

‘Computers and the networks that we connect to them, they’re the nervous system of the 21st century.’ And yet Cory Doctorow argues passionately that right now, the way we legislate the internet isn’t serving the creators, or even the consumers. If you care more about people seeing and using your content…

Continue reading

Episode 64 – Independent Publishing with Helen Kogan

Episode 64 - Independent Publishing with Helen Kogan

Kogan Page is one of the world’s leading business book publishers and one of the last big independents. The company has just celebrated its 50th birthday, and in this episode I talk to MD Helen Kogan – daughter of founder Philip – about what it means to be independent, what commissioning…

Continue reading

Episode 63 – Storytelling & Reader Experience with Bernadette Jiwa

Episode 63 - Storytelling & Reader Experience with Bernadette Jiwa

‘How can I write books that people will read all the way to the end, they can open at any page and find something interesting or useful or inspiring or actionable, and they’ll come back to again?’ And with that question, Bernadette Jiwa – author of Difference: The one-page method…

Continue reading