Episode 73 – The Entrepreneurial Journalist with Sara Kelly

Episode 73 - The Entrepreneurial Journalist with Sara Kelly

While publishing’s been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on content, it’s harder than ever to be a professional journalist. ‘It’s not that people aren’t reading newspapers. It’s just that they’re not paying to read them anymore, so…

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Episode 72 – Book as Business Development with Daniel Priestley

Episode 72 - Book as Business Development with Daniel Priestley

‘One of the drawbacks of working in the traditional publishing world is that they’re very, very big on the idea that you need to go out and sell books. I’ve always thought of a book as something that should go out and sell the author, so the reason I write…

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Episode 71 – The Independent Author with Orna Ross

‘Creative writing, creative publishing, creative living’ That’s Orna Ross’s byline, and it sums up her empowered approach to life as an independent author. Having ‘won the literary lottery’ and secured a deal with a major publisher, she didn’t expect to get involved in self-publishing. But when she became frustrated with…

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Episode 70 – The Best Bits

Episode 70 - The Best Bits

Pure gold from the last 9 episodes of The Extraordinary Business Book Club – insights, ideas and inspiration from some of the world’s leading writers and book people and some who’ve just begun the journey. Hear from: Christian Madsbjerg (Sensemaking) on creativity Roman Krznaric (Carpe Diem) on an innovative way to use your book’s content Bernadette Jiwa (Hunch) on…

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Episode 69 – Content Marketing with John Hall

Episode 69 - Content Marketing with John Hall

John Hall practically invented content marketing. As CEO of Influence & Co he has helped companies of all sizes, from startup to Fortune 50, become ‘top of mind’ with their customers by establishing trust through useful, engaging content. In this episode we discuss what it means to have a content strategy, and…

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Episode 67 – Copyright and creativity with Cory Doctorow

Cory Doctorow

‘Computers and the networks that we connect to them, they’re the nervous system of the 21st century.’ And yet Cory Doctorow argues passionately that right now, the way we legislate the internet isn’t serving the creators, or even the consumers. If you care more about people seeing and using your content…

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Episode 64 – Independent Publishing with Helen Kogan

Episode 64 - Independent Publishing with Helen Kogan

Kogan Page is one of the world’s leading business book publishers and one of the last big independents. The company has just celebrated its 50th birthday, and in this episode I talk to MD Helen Kogan – daughter of founder Philip – about what it means to be independent, what commissioning…

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Episode 63 – Storytelling & Reader Experience with Bernadette Jiwa

Episode 63 - Storytelling & Reader Experience with Bernadette Jiwa

‘How can I write books that people will read all the way to the end, they can open at any page and find something interesting or useful or inspiring or actionable, and they’ll come back to again?’ And with that question, Bernadette Jiwa – author of Difference: The one-page method…

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Episode 62 – The Year of the Book with Glenda Shawley

Episode 62 - The Year of the Book with Glenda Shawley

I met Glenda Shawley in January 2016 when she came along to my ‘The Year of the Book’ workshop, in which writing productivity guru Bec Evans and I helped a small group of entrepreneurs get clear on the book they wanted to write and plan how they were going to achieve…

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Episode 59 – Reinventing Publishing with Lou Rosenfeld

Episode 59 - Reinventing Publishing with Lou Rosenfeld

Lou Rosenfeld is in the ideas business. He’s a writer himself, and a speaker and trainer, and now he’s created a distinctive approach to publishing that’s based around ideas – and the community engaged with them – rather than books per se. The publishing company he created – Rosenfeld Media – supports the…

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