Episode 55 – Writing as Thought Leadership with Mark Levy

One of the most common pieces of advice for business book authors – and one that I often repeat myself – is to focus on the reader. What problem do they have, what is it that they’re seeking, what language will resonate with them? That’s important, but it’s not the whole…

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Episode 54 – Writing with Noble Purpose with Lisa Earle McLeod

Episode 54 - Writing with Noble Purpose with Lisa Earle McLeod

‘Noble embodies what we’re trying to do here because it is about being in the service of others but in this case in business… Noble Purpose is about the impact you have on customers.’ Or, in this case, readers. Lisa Earle McLeod writes from two key drivers: frustration and passion. Her…

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Episode 53 – The Portfolio Penguin view with Adrian Zackheim

The Portfolio Penguin view with Adrian Zackheim

‘There’s an awful lot of talk about platform in the media business these days,’ admits Adrian Zackheim, the founder of Portfolio, Penguin’s prestigious business book list. ‘It’s an obvious strategy for publishers to seek out people with pre-existing platforms and attempt to extend them, [but] one of the attractions of…

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Episode 46 – Crowdfunding with Scott Pack

Episode 46 - Crowdfunding with Scott Pack

One of the many opportunities open to authors today is the chance to crowdfund their book: to whip up enthusiasm for the project and get friends, relatives, ex-girlfriends (yes, really) and total strangers who want to see this book happen put their hands in their pockets and pledge to support…

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Episode 31 – Hustle with Patrick Vlaskovits

Episode 31 - Hustle with Patrick Vlaskovits

When Patrick Vlaskovits told his dad he was writing a book called Hustle, his father was baffled: ‘Why would you want to write a book about stealing?’ And that’s part of the interesting thing about this book – it’s about giving things a name, or in this case taking back…

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Episode 29 – Live This Book with Tom Chatfield

Episode 29

We spend our lives just one click away from the answer to any question, with instant access to entertainment, education, distraction, connection to the hive mind. Our digital culture makes so much possible, but what’s the cost to us? In this episode Tom Chatfield explores the nature of attention and creativity,…

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Episode 26 – Simplicity with Giles Colborn

Giles Colborn is an expert in creating beautiful user experiences, which means making things simple and putting the user first. Writing a book, he says, is no different: You have to have a number of things very clear in your mind. You have to understand, at a very deep level,…

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Episode 23 – The Author Mindset with Joanna Penn

A landmark episode this, with one of my all-time podcasting/writing heroes, Joanna Penn, who started herThe Creative Penn podcast before the term was even invented. Her new book The Successful Author Mindset brilliantly demystifies the process of writing, and in this episode she shares how she’s overcome her own demons of…

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Episode 22: The New Rules of Publishing with John Bond

Episode 22 - The New Rules of Publishing with John Bond

In this week’s episode I chat to John Bond, former MD of Press Books at HarperCollins and founder of Whitefox, which provides publishing services to authors and publishers, about how publishing has changed over the last few years, where it’s going, and what that means for authors. ‘Writers are getting…

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Episode 15 – Wealthbeing with Malcolm Durham

Episode 15 - Wealthbeing with Malcolm Durham

Sometimes you’re not just writing a book, you’re starting a movement. That’s what Malcolm Durham’s aiming for with Wealthbeing, a new way of achieving and measuring success for a more balanced life. The book is the centre, but there’s a whole raft of online and offline services around it. In the process, he…

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