Episode 166 – Defining You with Fiona Murden

Episode 166 - Defining You with Fiona Murden

Self-development books are big business – but is it just navel-gazing on the hand or esoteric theory on the other?  ‘At the end of the day people want something that’s pragmatic, and they can actually do something with.’ Fiona Murden has been working with the world’s most senior leaders for…

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Episode 152 – Blinkist – finding books with Niklas Jansen

Episode 152 - Blinkist and discoverability with Niklas Jansen

‘We have trailers and teasers about a movie. So why shouldn’t there be a teaser or trailer for a book?’ When Niklas Jansen graduated he knew he wanted to start a business, but he didn’t know much about running a business. And he also realised that suddenly he didn’t have…

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Episode 146 – The Reading and Writing Resolutions Special

Episode 146 - The Reading and Writing Resolutions Special

LINKS: Alison on Twitter: https://twitter.com/bookstothesky The Extraordinary Business Book Club on Facebook: https://www.facebook.com/groups/1447064765612358/ Sign up for the weekly Extraordinary Business Book Club newsletter, including a review of what I’m reading now and writing and marketing tips: https://www.getdrip.com/forms/887338035/submissions/new Sign up for the January 2019 10-day Business Book Proposal Challenge: https://alisonjones.leadpages.co/proposal-challenge/ Sign up for PI Live…

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Episode 91 – The business book in the arena with Raj Nair

Episode 91 - The business book in the arena with Raj Nair

Raj Nair hasn’t written a business book (yet). As Executive Vice President and President, North America of the Ford Motor Company, leading one of the world’s leading company’s in one of the world’s most disrupted, fast-moving and complex industries, it’s hard to find the time. But he DOES make time to…

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Episode 45 – Visualising ideas with Heather McGowan

If you’re struggling to write your book, here’s an idea: try drawing it instead. That’s how Heather McGowan, academic entrepreneur and futurist, gets started. ‘I don’t usually start writing anything. I start drawing a lot of things. My starting process is: how would I put this on a single page…

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