Episode 406 – Talking business books with Meredith Norwich

Episode 406 - Talking business books with Meredith Norwich

‘For an academic book, you are looking to demonstrate that you stand on the shoulders of giants. For a practitioner book, you ARE the giant… But you’re not the first giant.’ Meredith Norwich is a senior acquisitions editor at Routledge, part of Taylor and Francis Publishing, and she has seen…

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Episode 396 – More Sales Please with Sara Dalrymple

Episode 396 - More Sales Please with Sara Dalrymple

“The vast majority of business owners would happily spend 99% of their time creating and recreating and tweaking and iterating on the product side of things, because we know how to do that, we feel of service when we do that. But in order to help people, or to do…

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Episode 314 – Just Ask! with Graham Eisner

Episode 314 - Just Ask! with Graham Eisner

“We all want to grow our business. And we often do that by spending quite a lot of money… But the reality is in front of us, we have all the new clients we need.” Graham Eisner perfected his technique for asking clients for referrals without embarrassment on either side…

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Episode 92 – Trusted with Lyn Bromley & Donna Whitbrook

The launch of Trusted was a very special occasion. When one of my authors has a book launch it’s ALWAYS a special occasion, of course, but this one was exceptional for a number of reasons: It was two authors, not one, both of whom had written every word of the…

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