’The more successful an organization is, the more valuable it is as a target. So the more golden the goose, the more the temptation to butcher it. We actually create the conditions for our own failure by blindly pursuing success.’ Eric Ries wrote the bible for many entrepreneurs: The Lean…
No business can ignore social media influencers these days, they’re part of the fabric of our lives both personally and professionally. But what are the opportunities and the pitfalls for the influencers themselves and for the brands that work with them? Sara McCorquodale set out to answer that question, and…
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