Self-development books are big business – but is it just navel-gazing on the hand or esoteric theory on the other? ‘At the end of the day people want something that’s pragmatic, and they can actually do something with.’ Fiona Murden has been working with the world’s most senior leaders for…
Perhaps the most powerful thing you can do as the writer of a business book is to cut through the fluff and change people’s lives. Many of us feel uncomfortable making grand claims for our ideas. We hedge them around with qualifiers and we’re anxious to cover off all the…