Episode 235 – Misadventures with Gayle Mann and Lucy-Rose Walker

Episode 235 - Misadventures with Gayle Mann and Lucy-Rose Walker

‘Failure can be quite a deceptive word… misadventures feels like a much more forgiving word that allows you to go off and try stuff.’ Gayle Mann and Lucy-Rose Walker have supported thousands of entrepreneurs in their work with Entrepreneurial Spark and beyond, and if there’s one thing they’ve learned it’s…

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Episode 221 – Writing like a journalist with Rachel Bridge

Episode 221 - Writing like a journalist with Rachel Bridge

‘Ask yourself continually: is this boring me?… Because if you’re bored writing it, there is no chance that anybody is going to want to read it.’ Former Enterprise Editor of the Sunday Times, Rachel Bridge cheerfully admits that she has the classic journalistic characteristics: a short attention span and incurable…

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Episode 200 – The Bicentenary Episode

Celebrate with me – The Extraordinary Business Book Club is 200 episodes young! So along with the Best Bits of the last few (absolutely brilliant) conversations, there’s some reflection on what that means, and why it matters. The bicentennial best bits are all about curiosity, experimentation, getting feedback, failing and…

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Episode 162 – How to Have a Happy Hustle with Bec Evans

Episode 162 - How to Have a Happy Hustle with Bec Evans

‘[The principles behind the book were those of] the lean startup: build, measure, learn, which meant running experiments, testing stuff with users and iterating and improving… treating it as a whole series of prototypes.’ In writing her first book – How to Have a Happy Hustle – Bec Evans drew…

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Episode 14 – The Lean Entrepreneur with Brant Cooper

In this episode I speak to Brant Cooper, author of The Lean Entrepreneur – which was a crowd-funded book – and founder of Moves the Needle, about treating your book as a startup. Brant has some awesome practical examples and advice for business writers on identifying market segments and needs, building…

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