Episode 332 – Dark Social with Ian MacRae

The internet is a funny old place. Most of us can’t live (or certainly work) without it, and our online relationships and conversations are just as real and valuable as those we have offline. But we’re complex beings with lots going on under the surface, and the internet is no…

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Episode 321 – Storytelling for Business with Rob Wozny

Episode 321 - Storytelling for Business with Rob Wozny

Storytelling is one of the most basic human impulses. And in the digital age, it’s also one of the most complex and confusing: how do you choose between the multitude of channels and tools to help YOUR story connect with the people who matter the most to your business?  Rob…

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Episode 313 – PR on a Beermat with Louise Third

Episode 313 - PR on a Beermat with Louise Third

‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…

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Episode 240 – The Best Bits: The Writing Lab

Episode 240 - The Best Bits: The Writing Lab

In some ways every week on the Extraordinary Business Book Club we’re talking about the results of a book-writing experiment – and many books are themselves the results of fascinating experiments in business and life. In this Best Bits episode we don our white coats and safety glasses and head…

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Episode 236 – Unpacking stories with Shuhrat Ashurov

Episode 236 - Unpacking stories with Shuhrat Ashurov

  The best business books include powerful stories that get across key points in a memorable, engaging way. What if we could make those stories accessible to more people, more easily? That’s the vision that prompted Shuhrat Ashurov to create Storypack, a microlearning app that gives people in business access…

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Episode 173 – The book of the future with Tom Cheesewright

Episode 173 - The book of the future with Tom Cheesewright

The young Tom Cheesewright found his purpose in life when his mother bought him a copy of the 1979 Usborne Book of the Future. Now he’s an Applied Futurist, focusing not on teleportation or interstellar travel but on identifying what is going to take an organisation out at the knees…

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Episode 167 – The Learning Imperative with Mark Burns

Episode 167 - The Learning Imperative with Mark Burns

‘Think about your audience. What stones do they have in their shoes? And what possibilities do they dream of?’ And with this great advice from his editor ringing in his ears, Mark Burns and his co-writer Andy Griffith planned, wrote, rewrote, tested, revised and edited their way to their final…

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Episode 159 – PR for Humans with Mike Sergeant

Episode 159 -PR for Humans with Mike Sergeant

As a journalist, Mike Sergeant’s job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully.  Mike believes that PR is simply storytelling –…

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Episode 111 – Unsafe Thinking with Jonah Sachs

Episode 111 - Unsafe Thinking with Jonah Sachs

“There’s this comfortable way of thinking that we’re programmed by evolution to enjoy, which is thinking in patterns. That makes life so much easier and so much more approachable, when we rely on lessons we’ve learned in the past, when we observe other people and we do the things that…

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Episode 88 – The art of the business book with Nigel Wilcockson

Episode 88 - The art of the business book with Nigel Wilcockson

Matt Watkinson described Nigel Wilcockson, publishing director at Random House Business Books and his own editor, as the brains behind many of the best business books he’d ever read. Nigel is more modest about his role: ‘a good editor is more like a mentor… there in the background to offer…

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