Episode 395 – Bright sparks & damp squibs with Sir John Tusa

Episode 395 - Bright sparks & damp squibs with Sir John Tusa

‘It’s the stories we respond to in life. It’s people’s stories we respond to, and then… you can tease out the lessons. You don’t go for the theory head on.’ There are many, many books about creativity: what it is, how to do it, what steps to follow. When journalist…

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Episode 390 – Writing = Business

Episode 390 - Writing = Business

“Business books are unique because they are in that sweet spot between business activity and creative endeavour, that’s why I love them so much, that’s why I do this podcast, that’s why you’re here. It’s a beautiful thing.” Too often, people see writing a business book as something comletely different…

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Episode 386 – How to Write a Self-Help Book with Ginny Carter

Episode 386 - How to Write a Self-Help Book with Ginny Carter

Ginny Carter, experienced ghostwriter and award-winning author in her own right, discovered when judging the self-help category for the Business Book Awards that authors were consistently making the same mistakes. The answer was obvious: write a great self-help book explaining how to write a great self-help book! In this super-practical…

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Episode 385 – Disruption in Action with Adrian Hornsby

Episode 385 - Disruption in Action with Adrian Hornsby

‘The problem that you have here, it’s not a writing problem. It’s a thinking problem.’ When Adrian Hornsby faced the challenge of how to convey complex business information in a way that resonated with readers, he drew on his background in writing fiction for theatre to bring dense business concepts…

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Episode 368 – Centennials with Professor Alex Hill

Episode 368 - Centennials with Professor Alex Hill

‘What you leave behind is what you write… no one talks about the article that changed their life, and they’re not read for decades after they’ve been written. [Books are] foundational.’ Working at the intersection of research and application, Professor Alex Hill has learned that it’s not enough to have…

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Episode 345 – Glow in the Dark with Mark Leruste

Episode 345 - Glow in the Dark with Mark Leruste

‘Your story is about you, but it’s not for you. Someone, somewhere woke up this morning needing to hear your story to not feel alone.’ For most of us, it’s hard for us to see how our personal story fits into our professional life. But Mark Leruste believes that your…

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Episode 332 – Dark Social with Ian MacRae

The internet is a funny old place. Most of us can’t live (or certainly work) without it, and our online relationships and conversations are just as real and valuable as those we have offline. But we’re complex beings with lots going on under the surface, and the internet is no…

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Episode 321 – Storytelling for Business with Rob Wozny

Episode 321 - Storytelling for Business with Rob Wozny

Storytelling is one of the most basic human impulses. And in the digital age, it’s also one of the most complex and confusing: how do you choose between the multitude of channels and tools to help YOUR story connect with the people who matter the most to your business?  Rob…

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Episode 313 – PR on a Beermat with Louise Third

Episode 313 - PR on a Beermat with Louise Third

‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…

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Episode 240 – The Best Bits: The Writing Lab

Episode 240 - The Best Bits: The Writing Lab

In some ways every week on the Extraordinary Business Book Club we’re talking about the results of a book-writing experiment – and many books are themselves the results of fascinating experiments in business and life. In this Best Bits episode we don our white coats and safety glasses and head…

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