Episode 484 – Hope is a Strategy with Ian Pettigrew

Episode 484 - Hope is a Strategy with Ian Pettigrew

‘We don’t understand much about hope, and yet people are crying out for it from leaders.’ If you ever hear someone dismissively say ‘hope is not a strategy’, be sure to introduce them to Ian Pettigrew, author of Hope is a Strategy. He will disabuse them of the idea that…

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Episode 471 – AI in publishing with George Walkley

Episode 471 - AI in publishing with George Walkley

‘ This technology isn’t going to go away. We need to figure out what role it has.’ George Walkley is a legend in the publishing world. Over the last three decades, and particularly at Hachette, he has not only witnessed but helped shape the digital transformation of the industry, and these…

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Episode 415 – Strategy and writing with Henry Mintzberg

Episode 415 - Strategy and writing with Henry Mintzberg

Henry Mintzberg is quite simply a legend, and my personal business thinking hero. When I was studying his writings for my MBA I could only have dreamed that one day I’d be chatting about writing to him on my podcast – and sometimes when dreams come true, the reality is…

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Episode 334 – Marketing Strategy with Jenna Tiffany

Episode 334 - Marketing Strategy with Jenna Tiffany

‘Strategy is effectively the map which takes you to your destination… tactics are the vehicles you’re going to use to get there.’ Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them – and many others – was to write…

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Episode 316 – The Crux with Richard Rumelt

Episode 316 - The Crux with Richard Rumelt

‘The basic failure of strategy work is a failure to define the challenge that you’re trying to meet.’ Richard Rumelt is one of the world’s leading authorities on strategy. He’s also a keen rock-climber, and it was climbing that gave him the inspiration for his new book: The Crux.  In…

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Episode 283 – Exponential with Azeem Azhar

Episode 283 - Exponential with Azeem Azhar

Humans don’t easily ‘get’ exponential growth – we’ve evolved in a linear world, and the pace of change we’re facing now can leave us wrong-footed and disoriented. But Azeem Azhar argues that we need to get to grips with it, and fast, if we’re to thrive in the modern world.…

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Episode 256 – Make Your Own Map with Kathryn Bishop

Episode 256 - Make Your Own Map with Kathryn Bishop

‘By the way, do you have a strategy for you? Because if you don’t, you should.’ That throwaway line in a top-level strategic meeting was a game-changer for Kathryn Bishop. As a high-flying professional and academic, she had an astonishing array of strategic models at her disposal for evaluating options…

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Episode 252 – Leadership and love with Yetunde Hofmann

Episode 252 - Leadership and love with Yetunde Hofmann

“Organizations, not government… hold the key to change in the world, and therefore when we write, we’ve got to write with the business, the organizational leader in mind.” We talk a lot about engagement, empathy, psychological safety in the workplace. But what we’re really talking about, claims Yetunde Hofmann, is…

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Episode 247 – Speaking to the future

Episode 247 - Speaking to the future

‘It is good to speak to the future, the future will listen.’ Those were the words of Ptahhotep, an ancient Egyptian vizier, who lived back in the 25th century BC. He was right – more right than he probably imagined in his wildest dreams: because he wrote those words down…

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Episode 233 – Loving your imposter with Rita Clifton

Episode 233 - Loving your imposter with Rita Clifton

Imposter syndrome gets a bad rap, but it can be rocket fuel, says brand guru Rita Clifton. ‘It’s a drive, you know, go with it and use it…. you worry that you’re not going to be good enough, and you stretch yourself. That’s when you grow most.’ As well as…

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