‘If I’m not doing my own writing, I’m not properly thinking.’ You’ll be familiar with the idea of visual identity in branding: but what about verbal identity? John Simmons, director at Interbrand, recognised that the language you use as a business is just as important – if not more so…
It’s easy to get caught up in the fluff – in work and life. Whether it’s focusing on the font family rather than the purpose behind the brand, the endless social media scroll rather than the deep thinking we know we’d rather be doing, or the drive to answer just…
‘The basic failure of strategy work is a failure to define the challenge that you’re trying to meet.’ Richard Rumelt is one of the world’s leading authorities on strategy. He’s also a keen rock-climber, and it was climbing that gave him the inspiration for his new book: The Crux. In…
“As writers, what we need to do is find an occasion when that usher is off duty and we can get up there and nip behind the curtain.” Gillie Bolton essentially founded the discipline of reflective practice, having discovered for herself that writing allowed her to go behind the curtain…
‘It is good to speak to the future, the future will listen.’ Those were the words of Ptahhotep, an ancient Egyptian vizier, who lived back in the 25th century BC. He was right – more right than he probably imagined in his wildest dreams: because he wrote those words down…
When you’re trying to create something, when you’re trying to change something, when you’re trying to think differently about something, writing for me is the way that you unravel the spaghetti… you end up with some really clear, precise thinking that… moves the thing forward. As Chief Envisioning Officer at…
Cath Bishop has performed at the highest standard in three very different fields: sport, international negotiation, and business coaching. An Olympic medallist and world champion herself, she has seen first hand the intense highs and lows of competition – how it serves us as humans, and how it doesn’t. We…
‘Today, if you always do what you’ve always done, even if you do it faster, you’re going to get left way behind… it’s not knowledge that’s power and it’s not even the use of knowledge that’s power: it’s the creation of new knowledge that actually leads to something different.’ As…
