‘The process of writing, the process of reflecting on where we are right now and what must happen for us to move forward towards where we want to be, this is a process of living with greater intention.’ What’s your most precious resource? Time? Money? Or is it, in fact,…
Ever wondered how a journalist picks which expert to provide a quote on a story in your industry, or why a national paper runs a story on your competitor and not you? Media relations might seem like a dark art, but when you understand what journalists are looking for, it’s…
Storytelling is one of the most basic human impulses. And in the digital age, it’s also one of the most complex and confusing: how do you choose between the multitude of channels and tools to help YOUR story connect with the people who matter the most to your business? Rob…
In 1907, pioneering psychologist William James wrote this: ‘The human individual lives usually far within his limits; he possesses powers of various sorts which he habitually fails to use. He energizes below his maximum, and he behaves below his optimum.’ That insight reflects the message of my guests on this podcast…
‘Writing is a form of figuring it out. And in fact for me, sometimes it’s essential. It’s like, what do you think about this? I don’t know, I haven’t written about it yet.’ Dan Pink has written quite a few books, and they’ve done pretty well. So how does he…
‘We don’t compromise rigour and intellectual honesty, but we try to make it as accessible as possible.’ I don’t know what you and your life partner achieved in lockdown. Eric Lonergan and Corinne Sawyers wrote a book. They brought their complementary skillsets – Eric in economics and monetary policy, Corinne…
‘The basic failure of strategy work is a failure to define the challenge that you’re trying to meet.’ Richard Rumelt is one of the world’s leading authorities on strategy. He’s also a keen rock-climber, and it was climbing that gave him the inspiration for his new book: The Crux. In…
“Because I Can… is about: ‘How do I find a way to make something work?’ ‘How do I be a part of the solution?’” Do you make a difference? Or do you make excuses? Tim Bradshaw has done many remarkable things in his life, from military training to endurance events,…
“We all want to grow our business. And we often do that by spending quite a lot of money… But the reality is in front of us, we have all the new clients we need.” Graham Eisner perfected his technique for asking clients for referrals without embarrassment on either side…
‘You cannot go into PR without building relationships.’ Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists…
