Episode 126 – Writing backwards with Andrew Davis

‘I’ve finally decided that I really should be writing books backwards.’ Instead of locking himself away in a room to write a book (as he did first time round), or even getting some supporting research in hand beforehand (book 2), top marketer Drew Davis is writing his third book backwards.…

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Episode 125 – Getting Social with Michelle Carvill

For many CEOs, ‘doing’ social media is terrifying. Much easier to hire a millennial to do it for you. But in a world in which trust in corporates is at an all-time low, Michelle Carvill argues the best way to address that is to ‘step outside of the boardroom and…

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Episode 124 – Finding your story with Martin Norbury

Episode 124 - Finding your Story with Martin Norbury

Most business book authors aren’t professional writers. Martin Norbury failed his English O-level twice, but he knew that he had a story to tell that mattered. In this week’s conversation he reveals how he went about turning the stuff in his head into a brilliantly readable book – from interviews…

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Episode 123 – Becoming a Superhero with Sarah Windrum

Episode 123 - Becoming a Superhero with Sarah Windrum

What’s your mission statement? We can get caught up in business – and indeed in business writing – in showcasing ourselves. We airbrush the version of ourselves that we present to others. And in doing so we unwittingly lose the emotional connection, vulnerability and authenticity that actually give us the…

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Episode 122 – The Paula Principle with Tom Schuller

Episode 122 - The Paula Principle with Tom Schuller

In the 1960s, Professor Laurence Peter articulated the famous Peter Principle: that an employee in a hierarchy tends to be promoted to ‘his level of incompetence’. As he looked at the evidence of women outperforming men throughout education and into the workplace, in the face of the ongoing gender pay…

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Episode 121 – Reaching Out with Molly Beck

Episode 121 - Reaching Out with Molly Beck

‘The more people you know, the more stuff you get done. It’s as simple as that.’ But reaching out is an art: targeting the right people, approaching them in the right way, getting over yourself in the first place. In Reach Out, Molly Beck shares her simple, brilliant system for…

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Episode 119 – Writing to change the world with Euan Semple

Episode 119 - Writing to change the world with Euan Semple

Think that what you say on the internet has no impact? Euan Semple says think again. ‘An avalanche only ever happens because the last snowflake falls. If it doesn’t, an avalanche doesn’t happen. Each of our conversations could be a last snowflake.’ Despite the fact that he’s been blogging for…

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Episode 118 – Longitudinal writing with Sarah Kessler

Episode 118 - Longitudinal writing with Sarah Kessler

The gig economy – flexible and empowering, or exploitative and uncertain? Sarah Kessler is fascinated by how work is changing, and her book Gigged follows five very different people over three years and tracks their experiences – good, bad and downright terrifying. In this week’s conversation, we discuss the difference…

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Episode 117 – Creativity and collaboration with Roger Mavity

Episode 117 - Creativity and collaboration with Roger Mavity

Former ad man, CEO of both the Granada and Conran Groups and Chairman of Citigate, Roger Mavity is also a renowned author, artist and photographer. In this conversation we explore the twin struggles of creativity and specifically of writing: the private struggle to articulate the idea, and the public struggle…

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