The internet may be international, but is your content? Pam Didner shares the secrets of global content marketing for businesses of all sizes, and reveals the story behind her bestselling book (spoiler alert: she wanted to write a novel but it didn’t work out). She also explains how writing fits…
‘If you want to be a good designer, you don’t really bring an ego to the work, you listen to what people say and you try and design the most customer-centric thing that you can and I’ve tried my best to bring that mentality to writing. A book ultimately is…
While publishing’s been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on content, it’s harder than ever to be a professional journalist. ‘It’s not that people aren’t reading newspapers. It’s just that they’re not paying to read them anymore, so…
‘One of the drawbacks of working in the traditional publishing world is that they’re very, very big on the idea that you need to go out and sell books. I’ve always thought of a book as something that should go out and sell the author, so the reason I write…
‘Creative writing, creative publishing, creative living’ That’s Orna Ross’s byline, and it sums up her empowered approach to life as an independent author. Having ‘won the literary lottery’ and secured a deal with a major publisher, she didn’t expect to get involved in self-publishing. But when she became frustrated with…
Pure gold from the last 9 episodes of The Extraordinary Business Book Club – insights, ideas and inspiration from some of the world’s leading writers and book people and some who’ve just begun the journey. Hear from: Christian Madsbjerg (Sensemaking) on creativity Roman Krznaric (Carpe Diem) on an innovative way to use your book’s content Bernadette Jiwa (Hunch) on…
John Hall practically invented content marketing. As CEO of Influence & Co he has helped companies of all sizes, from startup to Fortune 50, become ‘top of mind’ with their customers by establishing trust through useful, engaging content. In this episode we discuss what it means to have a content strategy, and…
Louise Wiles took part in the very first 10-day Business Book Proposal Challenge. As the deadline approached to submit the completed proposal for a chance to win a publishing deal, she hesitated. “I haven’t sent it in. Am I going to send it in? Oh, I’m not sure.” In the end,…
‘Computers and the networks that we connect to them, they’re the nervous system of the 21st century.’ And yet Cory Doctorow argues passionately that right now, the way we legislate the internet isn’t serving the creators, or even the consumers. If you care more about people seeing and using your content…
What does ‘Carpe Diem’ mean to you? In his fascinating new book, Roman Krznaric reveals how the meaning of this famous phrase has changed over time, and how it’s been pressed into service as a rallying cry for both hard work and hedonism, mindfulness and political activism. He also talks about…
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