Episode 391 – Publishing for Business with Naren Aryal

Episode 391 - Publishing for Business with Naren Aryal

‘That book that’s for everyone is for no one, right?’ Naren Aryal is laser-focused on the business of publishing for business. In this week’s episode he talks to me about how Amplify Publishing Group developed from a single title to one of the world’s leading business imprints, the unique goals…

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Episode 390 – Writing = Business

Episode 390 - Writing = Business

“Business books are unique because they are in that sweet spot between business activity and creative endeavour, that’s why I love them so much, that’s why I do this podcast, that’s why you’re here. It’s a beautiful thing.” Too often, people see writing a business book as something comletely different…

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Episode 389 – Social media strategies with Luan Wise

“I started where I think a good marketer should start, by asking some people to read the book and give me their feedback.” Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things…

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Episode 388 – Writing powerfully with John Simmons

Episode 388 - Writing powerfully with John Simmons

‘If I’m not doing my own writing, I’m not properly thinking.’ You’ll be familiar with the idea of visual identity in branding: but what about verbal identity? John Simmons, director at Interbrand, recognised that the language you use as a business is just as important – if not more so…

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Episode 387 – Build a Better Business Book with Josh Bernoff

Episode 387 - Build a Better Business Book with Josh Bernoff

“Unless you have a way to differentiate, then you don’t really have any sort of justification for putting out yet another book.” There’s not much Josh Bernoff doesn’t know about writing business books. And he knows that differentiation is everything. Whether it’s your unique perspective or a groundbreaking solution, finding…

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Episode 386 – How to Write a Self-Help Book with Ginny Carter

Episode 386 - How to Write a Self-Help Book with Ginny Carter

Ginny Carter, experienced ghostwriter and award-winning author in her own right, discovered when judging the self-help category for the Business Book Awards that authors were consistently making the same mistakes. The answer was obvious: write a great self-help book explaining how to write a great self-help book! In this super-practical…

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Episode 385 – Disruption in Action with Adrian Hornsby

Episode 385 - Disruption in Action with Adrian Hornsby

‘The problem that you have here, it’s not a writing problem. It’s a thinking problem.’ When Adrian Hornsby faced the challenge of how to convey complex business information in a way that resonated with readers, he drew on his background in writing fiction for theatre to bring dense business concepts…

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Episode 384 – Motivation with Catherine Stothart

Episode 384 - Motivation with Catherine Stothart

‘Motivation is what drives your choice of what to do, and also how hard you try and how long you keep trying for.’ With a wealth of experience in coaching and training leaders from top multinational companies like Airbus, Google, and Audi, Catherine Stothart has developed a deep understanding of…

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Episode 383 – Find your 9others with Katie Lewis & Matthew Stafford

Episode 383 - Find your 9others with Katie Lewis & Matthew Stafford

“Oh, this is why people write books. This is actually quite addictive, this feeling that you’ve produced something and it is having an impact.” Katie Lewis and Matthew Stafford are the co-founders of 9others, a unique community that brings together founders and entrepreneurs to find answers to the questions that…

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