Episode 201 – Hype Yourself with Lucy Werner
Genius PR tips and an honest, challenging look at what it takes to write and promote a book when the world is conspiring against you. Essential listening.
Author: Alison Jones
Author Archives: Alison Jones
Episode 200 – The Bicentenary Episode
Celebrate with me – The Extraordinary Business Book Club is 200 episodes young! So along with the Best Bits of the last few (absolutely brilliant) conversations, there’s some reflection on what that means, and why it matters. The bicentennial best bits are all about curiosity, experimentation, getting feedback, failing and…
Episode 199 – New Year Special: Goal Setting
Your goals are a reflection of who you are and the dent you want to make in the universe: if you don’t put in place a system to make them happen, you’re cheating both yourself and the universe.
Episode 198 – The Top Ten Reads of 2019
I set myself a tough challenge for 2019: read 100 business books in the year. It was a close thing, but I hit my target (if we allow manuscripts as well as published books, and I don’t see why we shouldn’t). You can see the full list here, but in…
Episode 197 – Audio first with Karen Williams
Audio books are big news. But they’re also expensive and complicated to produce – or are they? Determined to find out for herself, Karen Williams published her latest book Becoming An Authority audio first (in fact it doesn’t even exist yet as a print or ebook). She discovered a huge…
Episode 196 – Finding what works with Helen Winter
Writing a book is hard work. One of the best things about this podcast is that so many guests reveal the brilliant, extraordinary, sometimes hilarious strategies that got them through the hard yards of planning and writing and out the other side. This is one of those podcasts. From smart…
Episode 195 – Practical Inspiration Author Day takeaways
This week saw the first ever Practical Inspiration author day. More than 40 authors at every stage of the journey – from just signed up to three years post-publication – to share stories and tips and to support each other. There were workshops on overcoming procrastination and marketing your book,…
Episode 194 – Starting Up with Richard Hall and Rachel Bell
There’s never been a more entrepreneurial age. The barriers to entry for setting up a business have crumbled over the last decades while our sense of purpose and desire to be in control of our lives have sky-rocketed. But what does it take to be successful in this new world?…
Episode 193 – People Powered with Jono Bacon
‘It’s tempting, especially when you’re a consultant, to not share anything. Because you’re worried that what you do, what you talk to your clients about, is your secret sauce… it took me about a year or so to realise that that’s completely untrue.’ Jono Bacon has written a few books…
Episode 192 – Why are we Yelling? with Buster Benson
“Half of the reason I decided to do this book was to learn… what does it take to write a book? Not only the process that you go through but what is the personal journey I am going to have to go through to become the person that can write…