‘I would encourage every author to have their own-book-shaped plan and their own-marketing-shape plan that is theirs, because that is what creates the books that really reflect our own message and that are really full of integrity.’ If you’re tired of formulaic approaches or cynical marketing tactics, this will be…
‘The individual is a research project, every time we try something new we’re being a kind of scientist in our own life.’ Megan Hayes studied the links between writing and happiness, and the first thing she discovered is that it’s both more powerful and more complex than we think. Yes,…
When you’re writing a business book – or indeed any business writing – WHAT you’re saying is the most important thing, of course. But HOW you say it can make all the difference as to how people read it. I asked a group of editors what really pushed their buttons,…
‘They need to be able to ‘get’ the concepts that I’m trying to convey in whatever space they have available on the top of their phone screen.’ Used to writing for an academic audience, Dr Jen O’Ryan quickly realised that she needed take a very different approach for her business…
‘How can we fall back in love with the idea of enough as a way of living, so that we stop striving and start thriving?’ The Art of Enough is the challenge of our age, says Becky Hall: as individuals and as a society we’re beset on the one hand…
Humans don’t easily ‘get’ exponential growth – we’ve evolved in a linear world, and the pace of change we’re facing now can leave us wrong-footed and disoriented. But Azeem Azhar argues that we need to get to grips with it, and fast, if we’re to thrive in the modern world.…
‘Author-speakers… are often people who are true thought leaders, on a mission to share their knowledge. And yes, there are people who blog and there are people who post on social media and there are people who do podcasts. But… to really achieve that thought leadership, visionary status, there’s got…
‘There’s something about the writing process, the words on the page, just holding you accountable in some way to your thinking.’ Jodie Rogers has identified the real competitive advantage for today’s organisations: the mental fitness of the people working there. But as she points out, it takes more than an…
We talk a lot on this show about the grind of writing business books, and indeed of business in general, but there’s a lot of joy to be found in the process too. This Best Bits episode celebrates all those moments, from the creative peace of the early morning start…
‘We wanted to explore how books, which seem to be a real missing link in the corporate world, could be brought in and really used to enhance people’s development… If I could step away from everything and invest in myself, what does that look like?’ If there’s one experience common…
