Episode 396 – More Sales Please with Sara Dalrymple

Episode 396 - More Sales Please with Sara Dalrymple

“The vast majority of business owners would happily spend 99% of their time creating and recreating and tweaking and iterating on the product side of things, because we know how to do that, we feel of service when we do that. But in order to help people, or to do…

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Episode 395 – Bright sparks & damp squibs with Sir John Tusa

Episode 395 - Bright sparks & damp squibs with Sir John Tusa

‘It’s the stories we respond to in life. It’s people’s stories we respond to, and then… you can tease out the lessons. You don’t go for the theory head on.’ There are many, many books about creativity: what it is, how to do it, what steps to follow. When journalist…

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Episode 394 – New Year thinking for business book writers

Episode 394 - New Year thinking for business book writers

“If you’re thinking about writing a book… that’s a gorgeous, sexy goal, but it’s very unlikely to happen as long as it stays an outcome, a goal, in that form. But if you start to ask yourself, Okay, what’s the process that’s going to lead to that outcome? Then it…

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Episode 391 – Publishing for Business with Naren Aryal

Episode 391 - Publishing for Business with Naren Aryal

‘That book that’s for everyone is for no one, right?’ Naren Aryal is laser-focused on the business of publishing for business. In this week’s episode he talks to me about how Amplify Publishing Group developed from a single title to one of the world’s leading business imprints, the unique goals…

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Episode 390 – Writing = Business

Episode 390 - Writing = Business

“Business books are unique because they are in that sweet spot between business activity and creative endeavour, that’s why I love them so much, that’s why I do this podcast, that’s why you’re here. It’s a beautiful thing.” Too often, people see writing a business book as something comletely different…

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Episode 389 – Social media strategies with Luan Wise

“I started where I think a good marketer should start, by asking some people to read the book and give me their feedback.” Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things…

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Episode 388 – Writing powerfully with John Simmons

Episode 388 - Writing powerfully with John Simmons

‘If I’m not doing my own writing, I’m not properly thinking.’ You’ll be familiar with the idea of visual identity in branding: but what about verbal identity? John Simmons, director at Interbrand, recognised that the language you use as a business is just as important – if not more so…

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