Perhaps the most powerful thing you can do as the writer of a business book is to cut through the fluff and change people’s lives. Many of us feel uncomfortable making grand claims for our ideas. We hedge them around with qualifiers and we’re anxious to cover off all the…
One of the first episodes of The Extraordinary Business Book Club podcast featured an interview with Michael E. Gerber talking about one of the most extraordinary business books of all time – The E-Myth Revisited. So it feels very appropriate that we end 2016 with Michael talking about his new book, Beyond…
New to the Club? Missed a few episodes? Or just want to revisit some of the most mind-tingling insights from recent guests? This is the place to start. A few selected highlights from episodes 31-39, including: Bec Evans of WriteTrack on establishing your writing habit (may or may not involve champagne) Productivity…
You know about the Curve, even if you don’t think of it in those terms. You’ve noticed how successful businesses have been developing offerings at a wide variety of price points, and how they’ve been focusing particularly on giving stuff away in order to get people’s attention and engagement. You…
I’m fed up with saying, ‘I haven’t got enough time. I want to have a different conversation about time.’ Grace Marshall was naturally disorganised, but also incurably impatient. She therefore decided the only way to make sure she was able to develop her business while raising a young family was…
Robin Waite was a web designer who got increasingly frustrated with clients who only thought about websites. He understood, although they didn’t, that your website is only part of your online strategy and your personal brand. Online Business Startup was written out of frustration, but the result was the transformation of…
In business today it’s personal. Across every sector, businesses are shifting their emphasis from the transaction to the relationship, from simple communication to community. Membership, says Robbie Kellman Baxter, is a transformational trend. In this episode we talk about the implications of that trend, but we also explore Robbie’s own approach to writing…
Steve Krug tells it like it is. ‘People don’t read nearly as much of [your book] as you think.’ Painful though it is, he says, much of writing is actually editing: reworking sentences, cutting out fluff, converting long paragraphs to bullet-points, so that you get your point across. Steve used all…
“What separates the successful writers from those who ‘kind of want to’ write,” Bec Evans realised during her time working at a writers’ centre, isn’t talent or even the original idea, important though they are. “What made them successful was their persistence, building that writing habit, and, fundamentally, finishing their projects.”…
You know those business book authors who tell you, ‘Dip in and out, read this book any way you choose’? Andy Cope, founder of Art of Brilliance and author of The Little Book of Emotional Intelligence, is not one of them. “I specifically set this book out so it starts…
