Episode 45 – Visualising ideas with Heather McGowan

If you’re struggling to write your book, here’s an idea: try drawing it instead. That’s how Heather McGowan, academic entrepreneur and futurist, gets started. ‘I don’t usually start writing anything. I start drawing a lot of things. My starting process is: how would I put this on a single page…

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Episode 44 – Using stories with Martin Goodyer

‘Anyone can read those things, whether they’ve met me or whether they haven’t and go, “Yeah, that’s about me,” because the stories are relevant to so many people.’ Coaching psychologist Martin Goodyer has a very simple idea he wants to get across to as many people as possible: we can…

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Episode 43 – Book and Platform with Kelly Pietrangeli

Episode 43 - Platform and book with Kelly Pietrangeli

Back in 2012, Kelly Pietrangeli and her friends had a brilliant idea for a book. Project Me was all about helping busy mothers balance their lives with more effective time management, productivity skills and goal-setting, using tools techniques they’d developed for their own lives. They began to write, but then: ‘It…

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Episode 42 – The Naked Leader with David Taylor

Perhaps the most powerful thing you can do as the writer of a business book is to cut through the fluff and change people’s lives. Many of us feel uncomfortable making grand claims for our ideas. We hedge them around with qualifiers and we’re anxious to cover off all the…

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Episode 41 – Beyond the E-Myth with Michael E. Gerber

Episode 41 - Beyond the E-Myth with Michael E. Gerber

One of the first episodes of The Extraordinary Business Book Club podcast featured an interview with Michael E. Gerber talking about one of the most extraordinary business books of all time – The E-Myth Revisited. So it feels very appropriate that we end 2016 with Michael talking about his new book, Beyond…

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Episode 40 – The Best Bits

Episode 40 - The Best Bits

New to the Club? Missed a few episodes? Or just want to revisit some of the most mind-tingling insights from recent guests? This is the place to start. A few selected highlights from episodes 31-39, including: Bec Evans of WriteTrack on establishing your writing habit (may or may not involve champagne) Productivity…

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Episode 39 – The Curve with Nicholas Lovell

You know about the Curve, even if you don’t think of it in those terms. You’ve noticed how successful businesses have been developing offerings at a wide variety of price points, and how they’ve been focusing particularly on giving stuff away in order to get people’s attention and engagement. You…

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Episode 38 – How to be Really Productive with Grace Marshall

Episode 38 - How to be Really Productive with Grace Marshall

I’m fed up with saying, ‘I haven’t got enough time. I want to have a different conversation about time.’ Grace Marshall was naturally disorganised, but also incurably impatient. She therefore decided the only way to make sure she was able to develop her business while raising a young family was…

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Episode 37 – Personal Branding with Robin Waite

EBBC Episode 37

Robin Waite was a web designer who got increasingly frustrated with clients who only thought about websites. He understood, although they didn’t, that your website is only part of your online strategy and your personal brand. Online Business Startup was written out of frustration, but the result was the transformation of…

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Episode 36 – The Membership Economy with Robbie Kellman Baxter

In business today it’s personal. Across every sector, businesses are shifting their emphasis from the transaction to the relationship, from simple communication to community. Membership, says Robbie Kellman Baxter, is a transformational trend. In this episode we talk about the implications of that trend, but we also explore Robbie’s own approach to writing…

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