When you’re writing a business book – or indeed any business writing – WHAT you’re saying is the most important thing, of course.
But HOW you say it can make all the difference as to how people read it. I asked a group of editors what really pushed their buttons, and compiled this run-down of mistakes to avoid if you want to make a good impression. This is especially important if you’re submitting a book proposal, but nailing this stuff will improve your credibility with all sorts of readers.
Spoiler alert: these might not be quite what you expect…
Alison on Twitter: https://twitter.com/bookstothesky
The 10-day Business Book Proposal Challenge January 2022: https://alisonjones.leadpages.co/proposal-challenge/
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